Freelancer profile translated to English.
Back to original languageAbout Candice
I help entrepreneurs and leaders build tailor-made brand strategies, aligning marketing, communication, and branding to sell better, gain visibility, and become the obvious choice in their market.
My goal is to help you achieve your objectives and fulfill your ambitions through personalized strategic solutions, adapted to the specific challenges of each project.
Through human-centered and structured support, I intervene to transform ambitions into concrete actions, clarify priorities, strengthen brand consistency, and support sustainable growth in terms of visibility, notoriety, and performance.
I help to think, decide, and structure.
Together, we build a strategy that allows you to go further.
French
Native or bilingual
Can work on-site
Vichy (up to 50km)
Experience
- Groupe YabeMarketing & Communication ManagerRETAIL (LARGE RETAILERS)October 2022 - September 2025 (2 years and 11 months)Vichy, FranceI supported 9 Carrefour franchised stores in acquiring and retaining their customers through targeted campaigns adapted to their needs, while enhancing their visibility. In parallel, I contributed to the overall development of the Yabe Group's brand image and visibility by implementing actions to strengthen its position in the Retail market and increase its notoriety.My objective throughout this mission: to make the Yabe Group a major economic player in its sector while supporting its network of Carrefour franchised stores in their territorial success.This experience allowed me to lead 360° communication and marketing projects and strengthen my overall expertise across the entire customer journey and visibility levers.• Brand strategy and image• Competitive intelligence• Strategic & operational marketing• Team management (2 apprentices)• Customer relationship management• 360° Communication (on/offline)• Community management• Copywriting & SEO• Website management and updates• Contribution to employer brand development• Organization of key events and Group events• Project deployment and coordination
- NSE GROUPEMarketing & Sales AssistantAVIATION AND AEROSPACEOctober 2019 - October 2022 (3 years)Vichy, FranceMy 3-year experience as a Marketing and Sales Assistant at NSE Group allowed me to leverage my triple role in sales, marketing, and communication.NSE, specializing in the design, manufacturing, and maintenance of complex electronic equipment for the Defense, Aeronautics, Mobility & Industry, and Electronic Services sectors, offered me the opportunity to contribute to its expansion in international markets, acquire versatile skills, and strengthen my adaptability in a complex, regulated, and innovative environment.• Business development for the Defense and Electronic Services sectors (France + international prospecting)• Competitive intelligence• Strategic & operational marketing• Product launch• Brand image, visibility & notoriety development• Copywriting & SEO• Website management and updates• Creation of POS materials and sales documentation• Digital communication (newsletter)• Community management• Contribution to employer brand development• Trade show organization (France + international)
- Laboratoire LPEVMarketing AssistantHEALTH AND WELLNESSJanuary 2019 - April 2019 (3 months)Gannat, FranceA 4-month mission carried out as a replacement for maternity leave.As a Marketing Assistant, I supported the Product Manager in managing various B2B and B2C direct marketing actions.This enriching experience at LPEV, a laboratory for Phytanutritions and Vital Energy, reinforced my desire to pursue my career in marketing; a dynamic, stimulating, and constantly evolving sector.• Direct mail campaign management• Newsletter creation• Competitive intelligence• Website management and updates• Participation in the creation of POS materials• Event organization
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Education
- Master in Marketing and CommerceESG2018Le commerce et le marketing sont étroitement liés : la compréhension et la pratique du secteur commercial sont indispensables pour concevoir des stratégies marketing efficaces pour vendre produits ou services. Ce Master m'a permis de développer des compétences aussi bien sur le plan stratégique, que sur le plan opérationnel. L'enseignement était concret, s'appuyant sur des mises en situation réelles ainsi que sur des professionnels du commerce et marketing en tant qu'intervenants. J'ai pu intégrer le monde de l'entreprise au travers d'une alternance de deux ans, me permettant ainsi de renforcer mon employabilité.
- Bachelor in Communication, Study of Communication & MediaESG2016Il est aujourd'hui indispensable de maîtriser la communication sous toutes ses formes et de communiquer. Ce bachelor, troisième année, m'a permis d'acquerir des compétences dans le domaine de la communication online et offline, afin d'en maîtriser tous les codes. Notamment savoir définir une stratégie 360, interne et externe, analyser et concevoir le positionnement éditorial d'une marque et de sa stratégie marketing, déployer un business model et une expérience client innovant. L'enseignement était concret, s'appuyant sur des mises en situation réelles ainsi que sur des professionnels de la communication en tant qu'intervenants. J'ai pu intégrer le monde de l'entreprise au travers d'une alternance d'un an, me permettant ainsi de renforcer mon employabilité.