About Candice
French
Native or bilingual
English
Native or bilingual
Experience
- URBAN LINKERBrand ManagerHUMAN RESOURCESOctober 2023 - February 2024 (4 months)Paris, FranceAs Brand Manager, I was responsible for creating new communication materials, managing partnerships with various organizations to boost employer branding, and conducting an audit of the Urban Linker brand to initiate a repositioning overhaul.I also managed content creation for the LinkedIn page and collaborated with the SEO manager responsible for the website's editorial content.
- AdentisMarketing & Communication ManagerCONSULTING AND AUDITSJanuary 2022 - October 2023 (1 year and 9 months)Paris, FranceStrategic project management:- Internal communication strategy and implementation of related projects and tools. Work with the CSE (Employee Representative Committee).- Organization & coordination of a 3-day seminar for 70 people in Lisbon: definition of objectives and theme, creation & management of the timeline, research for hotels, restaurants, activities, coordination of transportation, writing/rehearsing keynotes, on-site coordination.- Organization of monthly onboarding sessions with management at headquarters.- Writing of quarterly internal newsletters.- Development & implementation of a multi-channel B2B digital marketing strategy aimed at generating client & candidate leads (work on employer branding), creation of marketing personas.- Complete overhaul of the company website, writing the specifications, managing the digital agency in charge of the project, content writing...- Redefinition of commercial and recruitment/marketing wording and messaging.- Development of the SEO/SEA strategy.- Overhaul of the content strategy on social media & the blog. Supervision of the publication schedule & community management, coordination of content creation & video shoots. Redefinition of monthly KPIs (23,000 followers on LinkedIn page, +42% annual growth).- Coordination of communication material creation projects by graphic design teams: brochures, training documents, event signage, greeting cards, stationery, Brand Book.- Occasional content creation.- Ordering & monitoring the production of promotional items, internal and/or client gifts, print materials...- Budget management for all projects, contractual & budgetary negotiations, monitoring relations with service providers, writing calls for tender & analyzing responses, invoicing.- Participation in quarterly company board meetings.
- BEE ENGINEERINGMarketing and Communication OfficerCONSULTING AND AUDITSSeptember 2020 - January 2022 (1 year and 4 months)Paris, FranceMarketing and communication officer at Bee Engineering, Adentis, and Web Transition (MoOngy Group). For all three companies:- Strategic development of digital communication campaigns on various themes: seasonal, recruitment, CSR, disability awareness, company anniversaries... targeting social media, primarily LinkedIn.- Supervision of graphic design projects by a communication and graphic design agency (brochures, posters, event signage, internal documents, visuals, greeting cards, print materials, etc.).- Supervision of tasks performed by the communication agency's community managers and content creators.- Writing of regional quarterly internal newsletters.- Participation in the organization of two two-day seminars, one for 50 people, the other for 120 people in the Paris region, venue research, transport management, activity research, keynote presentation layout, day-of coordination.- Development and implementation of the brand identity redesign strategy for Adentis: visual identity, color scheme, logo, positioning, tone, etc., and its application across all communication materials.- Creation of various communication materials, visuals, and videos (Canva, Photoshop, Illustrator, PremierePro, iMovie).- Strategic and logistical coordination of video shoots in agencies (produced by the communication agency Brandie or myself), scriptwriting, choice of themes and protagonists.
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Education
- Certified B2B Digital Marketing TrainingComundi2023
- Digital Marketing CommunicationMBA Specialized Digital Marketing & Business2019Communication Marketing digital