Freelancer profile translated to English.

Description

Marketing and growth consultant, I support companies when their marketing needs to be structured, activated, and managed more effectively, with the goal of serving business growth and objectives.

With nearly 3 years of experience in premium and high-growth environments (luxury, startups, services), I am involved in both strategic thinking and operational implementation.

My main areas of intervention:

Marketing & Go-to-Market Strategy:clarifying positioning, prioritizing levers, structuring action plans

Growth & Performance Marketing:acquisition, retention, optimization of customer journeys and campaigns

360° Activation & Campaigns:digital, CRM, content, creation of impactful communications

End-to-End Project Management:organization, team coordination, deadline and budget monitoring

Performance Analysis:KPIs, dashboards, actionable recommendations

Market Research & Competitive Intelligence: to understand consumer expectations and anticipate market trends

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL SAS - GDS Chanel.com
Operational Marketing Project Assistant in Travel Retail
FASHION AND COSMETICS
July 2025 - December 2025 (5 months)
Paris, France
• Operational management of 360° Trade activations across 10+ EMEA markets (briefs, product assortments, supplier production and management) in close collaboration with commercial partners and field teams
• Post-activation performance monitoring through key KPI analysis (ROI, sell-in, sell-out) and strategic recommendations
• Customer experience and journey construction
• Operational coordination of points of sale with field teams, experts, and key accounts
• Competitive intelligence and consolidation of market feedback on local activations
• Operational management of point-of-sale tools development (sales aids, customer assets) and elaboration of orders for sales aids (POS displays, samples, testers)
• Creation of presentation materials for internal teams and sales force
• Negotiation of supplier quotes within the framework of calls for tenders, ensuring adherence to budget constraints
• Management of new product and product assortment referencing by distributor and by market in coordination with the KAM
Operational Marketing Data Analysis Project Coordination
1275 SA
Marketing Analyst and Business Development
WINE AND SPIRITS
August 2023 - July 2024 (11 months)
Geneva, Switzerland
• Management of acquisition and retention projects focused on revenue growth and customer value
• Co-organization of B2B and B2C events with premium brands: coordination, logistics, and on-site execution
• Design and deployment of a loyalty strategy including a personalized digital program and co-organization of tailor-made events, generating +35% in customer investment (YoY)
• Analysis of commercial performance and monitoring of business indicators (conversion, retention, LTV)
Business Analysis Project Management Customer Relationship Management (CRM) Events Management Growth Strategy
1275 SA
Marketing & Commercial Analysis
WINE AND SPIRITS
February 2023 - August 2023 (6 months)
Genève, Switzerland
• Restructuring of the digital communication strategy, improving newsletter engagement rate by 53% YoY
• Optimization of the customer journey and resolution of key friction points via Zoho CRM, reducing conversion time
• Development of performance dashboards and reports, providing quantitative analysis for decision-making
• Preparation of strategic presentations for internal meetings, quarterly reviews, and investor meetings
Customer Relationship Management (CRM) Digital Marketing Branding Communication Strategy