Freelancer profile translated to English.

Description

Are you looking for a partner who can manage your marketing projects, strengthen your brand, or provide strategic insight while remaining highly operational?

I help brands transform their strategy into strong brand experiences, bridging the gap between strategy, creation, and execution.

With nearly 20 years of experience at Levi's Europe, I support companies in the development and evolution of their brand. Depending on your needs, I can act as a consultant, Brand Marketing Manager, or senior project manager, quickly integrating into your teams.

I have managed international marketing campaigns, product launches, creative productions, and brand transformation projects, collaborating with Marketing, Product, Design, Retail, Digital, E-commerce, and Communication teams, as well as agencies and partners.

My strength lies in connecting strategic vision with its implementation. I combine expertise in Brand Marketing, creative sensibility, and complex project management. I can also act as a Brand Guardian to evolve your brand's image, challenge creative concepts, and ensure the consistency of its identity across all touchpoints.

Above all, I enjoy orchestrating projects: uniting teams, creating alignment, and transforming a vision into concrete achievements.

I specialize in:

• Brand Strategy & Brand Marketing

• Product Launches & Go-to-Market

• 360° Marketing Campaigns

• Direction and production of photo & video content

• Brand Guardianship & brand image evolution

• International Marketing, Retail, Wholesale & E-commerce

• Coordination of teams, agencies, and partners

• Management of complex projects, budgets, and timelines

Whether it's to accelerate a launch, strengthen a team, cover a manager's absence, or support a brand transformation, I bring senior, international, and immediately operational expertise.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Dutch
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Lille (up to 50km)

LEVI STRAUSS EUROPE
SENIOR CREATIVE MANAGER
FASHION AND COSMETICS
January 2021 - December 2025 (4 years and 11 months)
Europe
Art direction for the European creative studio. Responsible for the visual development of the brand in Europe, alignment with global guidelines and strategic directions, adaptation to local specificities and the needs of key retail partners.
Creative strategy: Development and alignment of creative strategies. Collaboration with VPs, leaders in creation, brand, product, and marketing, as well as with creative agencies.
Studio Management & Team Management: Leading a team of 3 people and coordinating with external agencies for the delivery of European content. Management of creative resources, briefs, project priorities, and the annual budget (between 2 and 3 million euros). Ensuring campaign delivery on time, within budget, and to high quality standards.
Campaign Direction & Content Production: Management of photo and video productions, from initial brief to post-production. Supervision of styling, art buying, pre-production, shooting, and editing. Delivery of innovative and premium creative kits to local teams to support growth and enhance brand image across Levi's channels and wholesale partners.
E-commerce: Management of photography and video for product pages (PDP) in Europe. Adaptation of global standards while optimizing production. Exploration of creative solutions to improve conversion and brand perception.
LEVI STRAUSS EUROPE
BRAND MARKETING MANAGER
FASHION AND COSMETICS
January 2018 - January 2021 (3 years)
Bruxelles, Belgium
Brand Strategy and Integrated Marketing: Development of integrated marketing strategies covering the entire customer journey. Placing the brand at the heart of culture. Generating profitable growth. Creating a first-class brand experience.
Brand Content Strategy & Production: Leading content creation for digital and social campaigns. Management of regional and international campaigns and photoshoots for retail, wholesale, and e-commerce. Launch of new categories: underwear, leather goods, plus-size range, Workwear, footwear, accessories. Examples of ATL campaigns: "Your Voice Your Way" (2020), "Men's Performance" (2019), "About You" (2018).
Creative Direction of Events & Fashion Shows: Supervision of the creative process for seasonal launches, from concept to execution. Management of casting, styling, and music selection for fashion shows.
Engagement & Activations: Launch of the European platform "I Shape My World" in Russia and Turkey. Long-term strategy for women's empowerment.
LEVI STRAUSS EUROPE
CONSUMER MARKETING MANAGER
PRESS AND MEDIA
January 2014 - January 2018 (4 years)
Bruxelles, Belgium
Marketing & Communications Direction: Development of pan-European marketing programs, advertising campaigns, media strategies, and communication plans. Driving digital and social innovation. Implementing engagement initiatives to strengthen brand equity and increase market share.
Media Launch & Campaigns: Development of pan-European media strategies and buys through central and local agreements. Supervision of adaptations and executions of global campaigns across all media (OOH, print, digital). Selection of visuals for optimal impact in each market.
Brand Activations: Positioning Levi's at the center of culture through key initiatives such as the Levi's Music Project with Rosalía, the Trucker jacket anniversary, 501 Day, the Tailorshop on Tour. Implementation of European and local activations, pop-up stores for new product or program launches (Levi's Revel, Levi's Commuter, Recycling).
Public Relations: Organization of press trips, product launches, and influencer strategies.
Asset Creation: Production of all European assets for BTL, sell-in operations, points of sale, window displays, digital and social channels, and press relations.