Freelancer profile translated to English.
Back to original languageAbout Candice
Business-oriented B2B SEO & qualified lead generation
Industry Experience:
Industry / Construction: Rheinzink, Altrad Saint-Denis, Usreco, DEF
Health / Pharma: Solabia, Clément Thékan (Perrigo group)
Services: Altarea (26 shopping centers), Réseau DEF, Castelis, Ylly
Software / SaaS: Conex, Chronos
Cybersecurity: Brixio
Others: BLMHD, Destination Cocktails
In B2B, SEO is not about traffic volume.
It's about **relevance**, **understanding long sales cycles**, and the ability to identify **truly value-creating niches**.
If you operate in **tech**, **industry**, **software and SaaS**, **complex services**, **health**, or **construction**, you know that:
- search volumes can sometimes be low,
- each lead has high value,
- the decision cycle is long,
- and SEO must support a clear business objective.
Your challenge is not “more traffic”.
It’s **more qualified opportunities**.
For 8 years, I have been involved in the entire value chain ofSEOand **B2B digital acquisition**, with a strategic and cross-functional vision:
- ROI-oriented,
- aligned with sales teams,
- adapted to available internal resources,
- and designed to support long-term growth.
Intervention can cover:
🔎 B2B SEO Strategy & Lead Generation
📈 Monthly Support & Management
✍️ High Business Value Content Production
🌐 Website Redesign with SEO, UX & Conversion Focus
🎯 Conversion Rate Optimization (CRO, user journeys)
The goal is not to “do SEO”.
But tobuild a sustainable acquisition levercapable of supporting long-term growth.
Modalities
- Primarily fixed-price projects
- B2B SEO Audit: starting from €2500 (depending on scope and volume)
- Daily rates possible depending on needs
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- BrixioMarketing ManagerSOFTWARE PUBLISHINGJune 2026 - Today (2 months)Paris, FranceI develop Brixio's marketing and digital strategy from both a strategic and operational perspective.SEO, sales support, events, lead magnets, internal application...
- SASU Candice CiboisB2B SEO & CRO ConsultantDIGITAL AND ITOctober 2025 - Today (10 months)Gagny, FranceI support players in industry, tech, health, and services on SEO (visibility and acquisition), website redesign (clarifying complex offers), conversion optimization (user journeys, UX, CRO), and qualified lead generation.
- YllyLead Web and Digital Marketing ProjectsDIGITAL AND ITJanuary 2024 - September 2025 (1 year and 8 months)Ivry-sur-Seine, France
- Team Management: 5 people. Mentoring juniors.
- Pre-sales: Contribution to strategic tender responses (10+ per year) with a strong focus on SEO levers, conversion challenges (CRO), and client needs analysis.
- Process and methodology optimization, training. Example: Leading a workshop on in-depth SEO best practices.
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Education
- Master Manager of Communication, Digital and Media/Multimedia CommunicationSUP'DE COM2019Major de promotion / Finaliste du concours national inter-écoles
- Bachelor's Degree in English Language, Literature and CivilizationUniversité Michel de Montaigne2017Langues, littératures et civilisations étrangères - Anglais