Candice Chalvin

- Strategic recommendation and action plan for the development of the house's accounts on various platforms (Instagram, Facebook, Linkedin, Pinterest) to enhance brand visibility, develop, and engage its communities.

- Definition of the editorial line for each platform in line with the brand's identity.

- Management of ERES house's communication on social networks:

> Definition of dedicated calendars, creation and posting of content for each platform, highlighting brand news in line with the house's image and considering commercial objectives.

> Contribution to the creation of content related to seasons and collections, participation in photoshoot management, and implementation of dedicated communication actions.

> Daily inspiration research for various platforms.

> Account management, daily moderation. Live event activation.

- Participation in FBAds media campaigns.

- KPI monitoring and action analysis. Constant monitoring and identification of influential and necessary social networks and the latest digital trends.

- Influencer Strategy: in coordination with the Press department, identification of influencers consistent with the house's identity, activation recommendations, relationship management, and influencer follow-up, monitoring of reach.

Clients: Vins de Bordeaux, Leonard Paris, Hermès, Danone

- Editorial responsibility for agency clients: creation of annual editorial calendars, production and posting of blog articles and newsletters on multilingual websites, coordination of production by Belgian and English Community Managers, performance reports and analyses.

- Management, operation, and animation of Facebook, Instagram, Twitter, and Pinterest accounts for Vins de Bordeaux, Leonard Paris, and Love Your Tummy: weekly editorial calendars, content creation, live activation during events (Le Comptoir des Bordeaux, fashion shows, behind-the-scenes, photoshoots), organization of contests, interaction monitoring, and moderation.

- Implementation of online media campaigns: native advertising, creation of content and banners for content promotion on Facebook, Twitter, and Instagram, negotiation and budget monitoring, analyses.

- Client account monitoring and strategic recommendations.

- Monthly and weekly reporting and statistical analyses.

- Management and animation of a community with the aim of developing the house. Creation of content related to current events. Increase in the number of followers by 2550% on Facebook and 1720% on Instagram.

- Creation of digital campaigns, development and monitoring of monthly and annual budgets.

Writing of bilingual articles and editorial content on the website www.leonard-paris.com, posting of the new collection, catalog management.

- Creation and writing of a bilingual bi-monthly newsletter.

- Responsible for projects related to website development and occasional updates, such as the redesign of the homepage. Project manager for a team of developers.

- SEO/SEM project management.

- Statistical analysis and reporting.