Candice Bertrand

You are an entrepreneur, a leader, or a subject matter expert and you know that your communication is a business driver…

but you have neither the time nor the desire to manage it haphazardly.

As a former bank advisor turned freelance community manager, I help entrepreneurs and experts structure strategic communication, designed to enhance their credibility, visibility, and the quality of their leads.

I specialize in high-trust sectors (finance, investment, services, coaching, expertise), where communication must be clear, coherent, and results-oriented, not just "present on social media".

My role: to make your Instagram and LinkedIn presence a true lever for positioning and pre-sales, aligned with your business objectives.

Specifically, I assist you with:

• Positioning and key messages

• Defining a coherent social media strategy

• Creating educational, engaging, and differentiating content

• Structuring regular, professional, and effective communication

Types of projects and deliverables I handle:

• Communication audit and strategic recommendations

• Social media strategy (Instagram / LinkedIn)

• Monthly editorial calendar

• Post writing and storytelling

• Carousels, Reels, video scripts

• Profile optimization and key messages

• Monthly support or ad-hoc missions

My added value: a business-oriented, structured, and human approach, with a deep understanding of client challenges, especially in expertise-driven professions where credibility is crucial.

If you are looking for a partner who can think strategy before execution, and help you gain visibility without wasting your time, then we can work together.