About Candela
Spanish
Native or bilingual
English
Conversational
Experience
- TheHookUX/UI MANAGERDIGITAL AND ITApril 2024 - April 2026 (2 years)Madrid, Spain
- I lead the digital product design strategy, aligning user experience, business objectives, and roadmap.
- Management and mentorship of the design team, improving efficiency, quality, and visual consistency.
- Coordination with product, development, and stakeholders to prioritize high-impact initiatives.
- Supervision of the complete process: research, ideation, wireframes, prototypes, UI, and testing.
- Development and maintenance of the Design System, ensuring scalability and technical adoption.
- Implementation of improvements based on data, feedback, and usage metrics.
- Presentation of strategic proposals and definition of handoff for development.
- SOUL MEDIAUX/UI DESIGNER - GRAPHIC DESIGNDIGITAL AND ITDecember 2022 - April 2024 (1 year and 4 months)Madrid, Spain
- Application of Design Thinking methodology in the complete product cycle.
- Design of information architecture, navigation structures, and flow maps optimized for mobile experiences and online purchase processes.
- Prototyping of interfaces (low and high fidelity) and validation of proposals with users to improve conversion, usability, and engagement.
- Identification and resolution of optimization opportunities in digital products.
- Design of landing pages oriented towards digital marketing, user acquisition, and conversion funnel optimization.
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