Description

Performance-driven digital leader with 14+ years of experience managing €10M+ media

budgets across international markets. Proven expertise in DTC performance marketing,

e-commerce growth, and full-funnel optimization across search, social, programmatic, and

marketplace channels.

Industry field of expertise

Languages

English
Native or bilingual
Turkish
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Opella (former Sanofi CHC)
Digital & Media Lead AMET / E-Commerce Project Manager
June 2022 - February 2026 (3 years and 8 months)
Istanbul, Türkiye
• ● Managed and optimized €10M annual performance media budget across Turkey, Middle East & Africa
• ● Led full-funnel performance strategy across Search, Social, Programmatic, and e-commerce channels
• ● Transitioned media operations to a global hub model, ranking #2 globally in Digital Maturity Index
• ● Delivered website migration projects driving 20–30% increase in engaged user conversion uplift
• ● Delivered PIM system rollout in 3 months, achieving +15% visibility and +10% add-to-cart rate
E-commerce Digital Marketing SEO Digital Transformation
Scope Digital
Chief Digital Officer
August 2020 - May 2022 (1 year and 9 months)
• ● Led CORAL platform(e2e patient journey management) development and launch across 10+ countries in Europe, Asia, Latin America
• ● Integrated ClickUp into project management workflows and led the development of a company-wide CRM system integrated with accounting infrastructure, enabling client-level profitability tracking within 9 months
• ● Built Scope Health brand and advised 15+ local and global enterprise clients on digital transformation and omnichannel strategy
Wunderman Thompson
Senior Business Director & Head of Health
January 2019 - July 2020 (1 year and 6 months)
• ● Achieved 100%+ YoY category growth
• ● Defined media strategy and KPIs for Pharmaton, developing data-driven marketing approaches that contributed to its market leadership in the multivitamins category