Camille Vivarelli

CRM & Digital Transformation Expert with 12 years of experience in managing technological and organizational modernization projects.

Technology Migration · CRM/Loyalty Evolution · Organizational Transformation

Are you changing your CRM tool, loyalty program, or marketing organization? I will guide you from strategy to field adoption. I have led transformations in complex environments (large accounts, multi-country, multi-team).

Result: projects that succeed, teams that engage.

📬 End-to-End Relational Marketing Support

Program Audit · Campaign Setup · Performance Monitoring

From auditing your current program to monitoring campaign KPIs, I will handle all your relational marketing – or the part you need. Salesforce, Adobe Campaign, Braze, Marigold...: I work directly within your tools.

You maintain oversight, I provide expertise and execution.

📊 Marketing Data Project Management

Scoping · Coordination · Deployment

Do you have a data or CRM project to launch and need a project manager who understands both business needs and technical constraints? I have managed marketing data projects in multi-stakeholder environments (IT, agencies, business teams), from defining requirements to production.

📋 Tender Organization and Management

Structuring · Management · Closing

Need an expert eye to scope, manage, or respond to a CRM/digital tender? With over 50 tenders managed and a 40% conversion rate, I structure the process, coordinate contributors, and maximize your chances of success – whether you are the client or the provider.