Freelancer profile translated to English.

Description

Senior Art Director (Freelance) since 2004

Portfolio: camillecharra.wixsite.com/acidulees

Creation, Conception, Copywriting, Marketing, Interactive Design, Branding, Creative Strategy, Multichannel Communication, Project Management.

Budget management and monitoring, from conception to final production.

Clients: Lancôme, Décleor, Carita, Heinekein, Danone, United Biscuits, Monoprix, Latournerie Wolfrom & associés, Amundi, Véolia, Edtech observatory, Technopolis, Altélios...

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

MINISTÈRE DES ARMÉES
Creative Director - Head of Institutional Communication
September 2022 - Today (3 years and 9 months)
Conception and creation of internal and external global identity, strategy and consistency, development of communication and strategic planning.
• Project Management: steering and deployment, production supervision and global coordination (including events).
• Leadership and team management: supervision of creative and production teams, formation and animation of cross-functional project groups, argumentation and advocacy of projects, inter-departmental collaboration.
• Change Management: active listening, proposing solutions to decision-making bodies, flexibility to adjust client needs. Technological innovation through and for communication (e.g., AI, virtual reality, motion design...).
FREE
CREATIVE DIRECTOR
January 2015 - January 2022 (7 years)
Lancôme, France
Event and corporate communication: storytelling, graphic identity creation, motion design & scenographic principles.
Worldwide meeting: graphic identity, scenography. Director - External Communication - Events.
International marketing plan identity
Event Project Manager & Coordination.
Project & Team Manager, Art Direction Management in charge of the digitalization of all product communication materials.
Global redesign of visual identity: logo, brand guidelines, visual communication, web design, external and event communication.
Global redesign of print & digital communication materials.
DANONE GROUP
ACIDULÉES ART DIRECTOR
January 2005 - January 2015 (10 years)
Advertising leaflet (3 million copies) & press ads. Health arguments for ultra-fresh products.
Operational & strategic marketing Pelforth "Club Pélican": brand guidelines, visual identity, digital communication & event operations, team solving.
Creation of sales arguments, advertising layout, promotional inserts, merchandising.
Redesign of the logo, brand guidelines, brand logotypes, visual merchandising, signage and packaging scenography. Event communication (posters, large formats, flyers...).
Global redesign of print & digital communication materials: brand guidelines, art direction for photoshoots, brochures, posters, banners, goodies.