Camille Teissier

For several years, social networks have become essential for brands. Social media players such as Facebook, Instagram, and YouTube have developed new features year after year, allowing brands to better address their audience and sell their products directly through these new channels. This is also what explains the birth and rapid progression of social selling, which can be defined as the use of social networks to develop sales. Social selling is not limited to sales made directly on social networks; it also includes all interactions that a brand creates with its audience on these networks to generate additional revenue.

12 tips to prepare your e-commerce site. PrestaShop and PayPlug have prepared the special Black Friday and Christmas 2018 e-commerce guide for you. This guide has been designed to accompany you month by month so that you can best prepare for these two key periods of the year in e-commerce. You will find:

12 practical tips in the form of a calendar

Testimonials and tips from merchants

4 checklists to guide you month by month until Christmas