Freelancer profile translated to English.

Description

I am looking for CRM missions: I can support you in the creation of a CRM department, the development of a new CRM strategy, the audit of the existing one, and the operational management of your campaigns.

I can also take care of the management of the CRM team.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 10km)

Qare
CRM MANAGER
MEDICAL
June 2020 - June 2024 (4 years)
Paris, France
- Creation of the CRM department

- Tools
—> Implementation of the Marketing Cloud tool (Salesforce suite) upon my arrival
—> 3 years later: setup of Braze for more efficient omnichannel communication.

- Strategic Development
CRM strategy with 3 axes:
—> Editorial: orchestration of campaigns via emails, push, and in-app following an editorial calendar linked to seasonality
—> Marketing automation: optimization of customer journeys for a personalized experience
—> Product Marketing Strategy through inter-departmental impact teams: in collaboration with data & P&T teams to find and develop impactful opportunities in terms of repeat and retention. 📈

These 3 axes are obviously supported by the analysis of CRM and business performance, particularly through repeat and retention indicators.
Salesforce Marketing Cloud Braze Tableau
SnapCar / LeCab
CRM MANAGER
TRANSPORTATION
January 2017 - June 2020 (3 years and 5 months)
Paris, France
- Creation and optimization of automatic scenarios for user engagement and reactivation through fine segmentation of the user base
- Implementation and monitoring of the editorial calendar
- Deepening customer knowledge through data analysis and customer surveys
- Monitoring and optimization of the CRM budget
- Analysis of KPIs for campaign monitoring / automations and segmentation
- Implementation of a DMP (data management platform)
Mailchimp Tableau
ATELIER MYKA.
FOUNDER
June 2024 - Today (2 years)
Lille, France
- Development of the omnichannel strategy:
—> social networks to increase visibility
—> paid meta campaigns to boost traffic
—> CRM (Brevo) to boost engagement and a referral program to encourage word-of-mouth.
—> In parallel: organization of workshops and showrooms.

- Creation and maintenance of the website: www.atelier-myka.fr

- Budget realization and monitoring
Brevo Priority Management Data Analysis