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Camille PucheCP

Camille Puche

Social Media Manager

€400/day
Lille, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Camille

For as long as I can remember, several desires have driven and shaped me.✨

At 5 years old, I dreamed of fashion.
At 10 years old, of cinema.
And at 15 years old, of entrepreneurship.

Today, I want to be all of that at once: work in fashion, evoke emotions, and undertake with passion.

Becoming a Community Manager became obvious: the result of a master's degree in luxury communication from ISG Luxury Management in Paris, and several years of experience within companies like ba&sh Paris or Maison Kitsuné.

Entrepreneurship came naturally. Because nothing makes more sense to me than living from passion while offering my creativity and skills to brands that need them.

As a Freelancer, I offer to support brands in developing their presence on social networks, in order to enhance their image, increase their notoriety, and retain a new clientele.

My strength? Combining creativity and mastery of trends to transform your social networks into a true growth lever.

What if we made your brand shine together?

CaM.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Lille (up to 50km), Paris (up to 20km)

Experience

  • MAISON KITSUNÉ
    Social Media Manager
    SOCIAL NETWORKS
    October 2025 - March 2026 (5 months)
    Paris, France
    - Development and deployment of a new content strategy for Instagram and TikTok, in collaboration with a creative agency.

    - Implementation of the global strategy on key platforms (IG, TikTok, LinkedIn…)

    - Coordination of the international editorial calendar, in conjunction with product launches, seasonal campaigns, and brand highlights.

    - Management of the creative strategy and Social Media content development, with an approach focused on trends, engagement, and performance.

    - Design, production, and editing of video content in native and engaging formats, in collaboration with the Image team to ensure brand visual identity consistency.

    - Identification and activation of influencer, creator, and talent profiles aligned with the brand's positioning.

    - Contribution to the Social Media visibility of the brand's FW26 presentation during Paris Fashion Week 2026.

    - Analysis of platform performance and weekly/monthly reporting with strategic recommendations.

    - Creation of reference materials and operational tools: briefs, benchmarks, monthly newsletters & campaign summaries.

    - Management and proficiency in Social Media and performance tracking tools: Canva, Notion, CapCut, Iconosquare, Emplifi…

    - Collaboration with the Paid Media team to identify content with high amplification potential.

    - Cross-functional work with Image, Communication, Marketing, and Digital teams, as well as strategic partners in China, Japan, and franchised markets.

    - Continuous strategic monitoring of cultural trends, new formats, emerging platforms, and influential talents.

    - Structuring and optimization of internal processes (meetings, schedules…)

    - Supervision and mentoring of an intern, with daily follow-up and professional skill development.
  • BA&SH PARIS
    Community Manager
    SOCIAL NETWORKS
    April 2022 - May 2025 (3 years and 1 month)
    Paris, France
    - Implementation of the global editorial strategy on key platforms (Instagram, TikTok, Youtube…)

    - Contribution to the creation of a new strategy dedicated to Tiktok

    - Coordination of the international editorial calendar, in conjunction with product launches, seasonal campaigns, and brand highlights.

    - Management of the creative strategy and Social Media content development, with an approach focused on trends, engagement, and performance.

    - Building the Instagram feed in line with the brand's DNA while respecting platform codes.

    - Creation of dedicated visuals for the brand's Instagram account (quotes, inspirational images…)

    - Design, production, and editing of video content in native and engaging formats, in collaboration with the Image team to ensure brand visual identity consistency.

    - Moderation (likes, comments…) across all platforms and handling of private messages in collaboration with the customer service department.

    - Analysis of platform performance and weekly/monthly reporting with strategic recommendations.

    - Creation of reference materials and operational tools: briefs, benchmarks, campaign summaries, TikTok strategy…

    - Management and proficiency in Social Media and performance tracking tools: Canva, CapCut, Dash Social, Meta

    - Collaboration with the Paid Media team to identify content with high amplification potential.

    - Cross-functional work with Image, Communication, Marketing, and Digital teams.

    - Continuous strategic monitoring of cultural trends, new formats, emerging platforms, and influential talents.

    - Supervision and mentoring of an intern, with daily follow-up and professional skill development.
  • PRINTEMPS LILLE
    Customer Advisor
    FASHION AND COSMETICS
    September 2021 - September 2022 (1 year)
    Lille, France
    - Customer consulting

    - Merchandising management for several counters

    - Stocking shelves

    - Cashiering

    - Alterations management

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Education

  • MBA Luxury Management
    ISG Luxury Management
    2025
    Spécialisation Communication Digitale & Event, RP, Influence
  • Bachelor Fashion & Luxury
    ISG Luxury Management
    2023
    Campus Lille

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