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Camille PlanchotCP

Camille Planchot

Growth Marketing Digital Acquisition | CMO

On-demand
2 projects
Paris 12e Arrondissement, FR
8-15 years
Growth Marketing
Growth Strategy
Paid Media
Performance Management
Digital Transformation

Average response time: 1 hour

Freelancer profile translated to English.
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About Camille

I structure and manage growth acquisition and conversion strategies for profitable growth.

💻 Experience

+10 years in digital marketing with agencies, large groups, and scale-ups
including 5 years as a freelance Growth, Media, Brand & Performance specialist
Media budgets managed: from €10K to +€20M

Large Groups: L’Oréal, AXA, Orangina Suntory, Lavazza / Carte Noire, Danone, Direct Assurance
Agencies: WPP (Wavemaker), Publicis, DDB Paris
Start-ups: L’Intendance, Blime, Atelier Mirada, Pastel, Beer Factory, Nidz, Eppur

🎯 Scope of Intervention

• Management of Media, Growth & Acquisition strategies
• Fractional CMO & coordination of teams and partners
• Marketing transformation & full-funnel strategy
• Onboarding & coordination of cross-team/country roadmaps
• Optimization of processes, workflows & business priorities
• Brand visibility & Go-to-Market strategy
• Paid Media & Performance Scaling (multi-channel & digital)
• CRM & customer loyalty
• Audit & Marketing Mix Modeling (MMM)
• CRO, structuring & KPI management
• Data, tracking, attribution & performance analytics (GA4, GTM)

📈 Media & Acquisition Expertise

• TV, DOOH, Audio, Influence, OPS
• VOL, Display & Native (YouTube, DV360, The Trade Desk...)
• Social Ads (Meta, Snapchat, Pinterest, TikTok...)
• SEA (Google Ads, Bing Ads)
• SEO & generative AI

🤝 Collaboration Modalities

• Audit and strategic consulting & marketing transformation
• Operational support integrated with marketing and media teams
• Long-term support focused on growth & performance
Fashion and Cosmetics
Insurance
Environmental and Sustainable Development
Food and Beverage
Luxury Goods

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris 12e Arrondissement (up to 50km), Rennes (up to 10km), Bordeaux (up to 10km), Nantes (up to 10km)

Experience

  • Direct Assurance
    Media Branding & Performance Consultant
    BANKING AND INSURANCE
    September 2025 - February 2026 (5 months)
    Paris, France
    Management of media acquisition strategy (Top 5 SOV Media Insurance FR)
    Cross-lever coordination On/Off branding & performance
    Cross-division activations (Health/Auto/Home)
    Marketing Mix Modeling (MMM) construction
    Full-Funnel Growth Performance - CRO, KPI structuring & management
    Media Strategy Paid Media Marketing Mix Modeling (MMM) Growth Marketing
  • GroupeM WPP
    Global Digital Account Director AXA INTERNATIONAL
    BANKING AND INSURANCE
    April 2024 - January 2025 (9 months)
    Paris, France
    Worldwide Paid Performance Audit for 3-5 year strategic recommendations
    Global Brand Campaign Management - 15 countries worldwide
    Coordination of experts/partners and process transformation
    KPI Analysis and Monitoring - Dashboarding and
    Data Analysis and attribution/tracking processes
    Management of cookieless partner strategy
    Digital Transformation Paid Media International Development Audit Project Coordination
  • Orangina Suntory
    Media Consultant Orangina, Maytea, VEnergy
    AGRICULTURE
    March 2023 - September 2023 (6 months)
    Paris, France
    Development of Off & On Media Strategies (TV, OOH, Print, VOL, Social)
    Coordination of brand content/influencer operations (Tour de France)
    Campaign monitoring, planning, tracking, and budget management
    Management of media partners & agencies
    KPI management and MMM (Marketing Mix Modeling) tracking
    Media Strategy Branding Paid Ads Marketing Mix Modeling (MMM)
Check out Camille's experience

Reviews

5.0

Out of 2 ratings

A

Armand

blime

Reviewed on 10/25/2022

Camille is an expert in digital marketing and acquisition. She has helped and guided us in our strategic thinking to direct us towards the best practices for improving our conversion funnel and optimizing our investments. We recommend Camille for her skills and knowledge, and would be happy to work with her again.
M

Marie

Atelier Mirada

Reviewed on 1/13/2022

Camille is very professional, works on subjects in depth and with method. She is very pedagogical and open to discussion. She follows the project with care and takes the time to provide constructive analysis and feedback. The collaboration is smooth and pleasant.

Recommendations

FU
FU
Former user and 1 other person have recommended Camille

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Education

  • Master in Marketing Strategy
    Strathclyde Business School
    2016
  • Grande École Diploma
    EM Strasbourg
    2017
    Master Stratégie Marketing & Webmarketing

Skill set

Marketing
Communication Strategy
Web Marketing
Digital Communication
Branding
Brand Content
Social Media
CRM
Growth Hacking
Content Marketing
Customer Journey
Performance Marketing
Traffic Acquisition
Media Strategy
Activation Campaign
Instagram
Facebook
SEO
Influencer Marketing
Google Analytics
Data Analysis
Paid Social
Facebook Marketing
Performance
Media Strategy
Media
SEA
Data
Social Media
Web Marketing Strategy
Digital Strategy
Instagram Marketing
Data Ecosystem Redesign
Media Campaign Management
Multi-Channel Media Campaign Management
Influence Strategy
Public Relations
Competitive Intelligence
Consumer Insights
Meta Ads
Paid Media
Growth Marketing
Growth Strategy
Growth Strategy
Marketing and Communications Planning

Categories