Camille Paul, Acquisition Manager | Social Media Manager

Freelancer profile translated to English.

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Description

Acquisition Manager in the retail sector with over 7 years of experience:

- Management of various traffic acquisition channels (SEA, social ads, display, retargeting, affiliation, SEO)

- Creation of Data Studio dashboards to consolidate all KPIs for easier monitoring.

- Budget management across channels and markets.

- Global acquisition and retention strategy with a business objective (ROAS, CAC…)

Additionally, I have a strong interest in social media:

- Content creation for brands.

- Community management

- UGC content creation

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

ZADIG&VOLTAIRE
Acquisition Manager
E-COMMERCE
February 2022 - Today (4 years and 6 months)
Paris, France
- Definition and management of paid acquisition strategy across 10 markets (SEA, Social Ads, Display, Affiliation)
- Management of SEO strategy.
- Development of annual budgets per market & channel and monthly adjustments based on performance (managed by COS) (Annual budget in tens of thousands of €)
- Takeover and optimization of online branding strategy (platform selection, assets, targeting, placements)
- Implementation of a continuous test & learn approach (Beta, A/B test, AI).
- Deployment of CRM audiences and personalized messages via Salesforce on paid channels.
- Implementation of internal/external tracking and budget optimization tools (Marketing Mix Modeling). (Datastudio, Trackad, Fospha)
- Project lead on cross-functional topics: SEO, AI project, omnichannel strategy.
- Management of a traffic manager and coordination of media agencies.
Web Marketing Strategy Budget Management Branding
Groupe ETAM
Traffic Manager
E-COMMERCE
May 2020 - March 2022 (1 year and 10 months)
Clichy, France
- Responsible for e-commerce traffic management, including: Social ads (Facebook, Instagram, Snapchat, Pinterest, Tiktok), Search (Google & Bing), Youtube, Display, Affiliation...

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Master in Digital Marketing
Inseec
2019

Google Ads
Google
Google AdWords SEA
Google Analytics
Google
Google Data Studio Google Analytics

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Social Media Manager