Freelancer profile translated to English.

Description

Are you looking for a PR & Influence expert to increase your brand's visibility, support your sales, and effectively communicate about your products and services?

You've come to the right place!

With 15 years of experience in public relations, particularly in the beauty and wellness sectors, I help brands create and deploy high-impact communication strategies, both in France and internationally.

I have worked with independent brands as well as international groups (Chanel, Lush, Make Up For Ever, Satisfyer, GESKE), developing tailor-made PR and influence campaigns, combining storytelling, creativity, and performance.

In recent years, I have also coordinated global public relations in collaboration with local agencies, ensuring message consistency in key markets such as Europe and North America. I am accustomed to creating international press kits, managing launches, analyzing KPIs, and adapting messages to different cultural contexts.

Furthermore, I was the Head of PR for the ethical brand Lush for six years, which allowed me to acquire solid expertise in responsible communication.

Print and digital press, events, influencer marketing, partnerships, interviews, TV, media monitoring... I will help you implement a coherent and effective communication strategy.

Bilingual French / English.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Triple A
Public Relations & Influence Consultant
PRESS AND MEDIA
February 2021 - Today (5 years and 4 months)
- Development and deployment of PR strategy for the group's beauty/wellness brands
- Management of global PR coordination: creation of international press kits, definition and monitoring of global PR strategy, liaison with local agencies, consolidation and analysis of international reports
- Organization of press events and press trips, writing of press releases and press kits
- Development and maintenance of regular media coverage (consumer press, web, TV/radio) and presence with influencers
- Regular meetings with journalists to maintain and strengthen the media network
- Establishment of partnerships and campaigns with content creators/influencers
- Coordination of interviews with brand spokespersons
- Media and social monitoring to optimize content and enhance online reach and engagement
- Monitoring and analysis of KPIs to evaluate the impact of PR actions on brand awareness and image
FREELANCE
Public Relations & Influence Consultant - Beauty/Wellness
PRESS AND MEDIA
November 2019 - Today (6 years and 7 months)
With 15 years of experience in public relations in the beauty sector, I support brands and companies in developing their communication and PR strategy.

With in-depth knowledge of media and brand strategy in this sector, I participate in the development of the communication plan and the implementation of actions to increase brand or company awareness in the French media landscape. Creation of press tools (press kits, press releases...), organization of key events or dedicated partnerships and collaborations in the influencer sector, I implement a strategy adapted to the client's needs.
Lush
Head of Public Relations and Influence - France, Belgium, Luxembourg
November 2013 - December 2019 (6 years and 1 month)
Paris, France
- Development and implementation of the brand's PR strategy in France, Belgium, and Luxembourg
- Management and development of the PR team, namely the Regional Press Officer and the Influencer Relations Manager
- Member of the management committee for the development of the brand's global strategy in France, Belgium, and Luxembourg
- Organization of press events and writing of press kits/releases
- Working in close collaboration with international teams to promote new product launches and to develop and share brand messages and stories locally
- Creation and maintenance of media coverage for the Lush brand in consumer, web, and audiovisual media, as well as with influencers
- Organization of interviews with key Lush personnel
- Regular updating of PR processes to ensure continuous innovation
- Continuous collaboration with local Brand and Digital teams in the creation processes to ensure clear and consistent brand communication
- Growth: media and social network monitoring to increase online audience reach and engagement by optimizing content
- Reporting: studying the impact of all PR activities on the company (brand awareness and sales)