Freelancer profile translated to English.
Back to original languageAbout Camille
🔍 E-commerce Consultant | CRO & E-merchandising | Data Analysis & SEO
Passionate about digital performance optimization, I support brands in the continuous improvement of their e-commerce site through a data-driven, UX, and conversion-oriented approach.
🎯 My goal: boost your conversion rates, optimize your purchase funnel, enhance your products, and maximize the impact of your SEO content.
💡 My approach: pragmatic, results-oriented, and always adapted to your business challenges.
✅ My expertise:
CRO: UX audit, A/B test recommendations, experimentation plans (Kameleoon, AB Tasty)
E-merchandising: product ranking strategy, commercial animation, cross-sell / up-sell
Data Analysis: e-commerce KPIs (GA4, Contentsquare, Looker Studio), custom dashboards
SEO: page structure, optimized content, performance analysis
E-commerce: redesign support, PDP, PLP, purchase funnel optimization
📍 Based in Paris, available remotely
📆 Available for one-off missions or monthly support
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PETIT BATEAUInternational E-shop Manager DE / ATDecember 2024 - Today (1 year and 8 months)92130 Issy-les-Moulineaux, FranceScope: Germany / Austria- Implementation of the commercial and editorial animation strategy on the website- Configuration and testing of animations and commercial offers (SFCC)- E-merchandising (Target2Sell)- Management of the site structure- Search management (synonyms, redirections, etc.)- Performance monitoring of animations and commercial operations (Tableau)- Optimization of the customer journey (scope: animation and e merchandising)- Creation and contribution to landing pages- Personalization (pop-ups, countdowns)- Cross-functional projects: payment methods, UX/UI redesigns…- Contentsquare and Kameleoon's lead for the ecom's team- Coordination with the CRM and Acquisition teams
- PrintempsCRO project managerSeptember 2024 - December 2024 (3 months)Paris, FranceConversion Rate Optimization Scope : Printemps.com / Placedestendances.com / Citadium.com / MadeInDesign.com Projects:- Participation in the construction and formalization of the CRO roadmap- Scoping, writing specifications, and implementing identified improvements- Creation and tracking of tickets for anomalies and new requests- Performance analysis- Monitoring industry trends Test & Learn:- Designing the A/B testing and personalization roadmap- Drafting briefs for internal entities and our A/B testing partner to implement optimized experiments- Launching and monitoring tests and experiments- Setting up experiments directly through the A/B testing platform (Kameleoon)- Providing detailed reports of results and proposing improvements Support for Business Units:- Recommendations and optimizations of e-merchandising and customer journeys based on profiles, behaviors, and traffic sources- Contributing to the monthly newsletter to communicate experiment results to the business units- Promoting best practices in CRO within operational teams and monitoring their implementation- Advocating and building teams' skills on CRO tools and methodologies
- KPMGMarketing & Digital project managerSeptember 2022 - August 2024 (1 year and 11 months)Courbevoie, FranceKPMG Academy – KPMG's external training organization – National Management Department www.formation.kpmg.fr Digital Marketing:- Right-hand to the national manager- Digital marketing projects for the website, content writing- SEO, backlinking, project management, A/B Testing- Writing for the KPMG blog "L'Éclaireur"- ROI analysis - Ticket management and website testing Communication / Commercialization:- Responsible for the annual national commercialization plan and point of contact for national sales representatives- External communication: mailings, newsletters, blog articles, interviews - Internal communication: newsletters, articles- Analyzing campaign feedback data
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Education
- Master Programme Grande École, Digital MarketingEM NORMANDIE BUSINESS SCHOOL2024Master Programme Grande École, Marketing Digital
- Bachelor International Management, International BusinessEM NORMANDIE BUSINESS SCHOOL2022Bachelor Management International, Commerce international