Freelancer profile translated to English.

Description

Senior art director specializing in digital, I support premium and beauty/wellness brands in redesigning their identity and platforms. I design coherent, demanding, and desirable universes, from branding to website experience. I integrate generative AI into my processes to create tailor-made, innovative, and strategic content, serving a strong and sustainable vision.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Manucurist
Senior Art Director
FASHION AND COSMETICS
November 2021 - June 2023 (1 year and 7 months)
- UI design Landing page
- UI design module improvement of the e-commerce site
- Newsletter design and integration via Dartagnan
- Creation of content for social media
- Design of social media formats (ads, posts, stories)
- Resize visuals for the e-commerce site and retailers
- Photo retouching
- Art direction for collection shooting
- Briefing of retouching studio and follow-up
- Establishment of creative team schedules
- Art direction for the Christmas 2022 campaign
- Packaging photo shooting and retouching for social media
- GIF creation
- Video capture and editing with simple motion for social media
- Supervision and validation of creative assets with the creative team
- Supervision to ensure visual identity and proper adherence to the graphic charter
- Creation of graphic charter and digital guidelines
- Creation of masters for newsletters and recurring Instagram and Facebook ad formats
- Organization and implementation of best practices for the creative DAM
Art Direction UI Web Design Photo Shooting Shooting Organization Team Management
Publicis prodigious
Senior Art Director for Sephora
DIGITAL AND IT
April 2021 - September 2021 (5 months)
Senior digital art director within the creative studio dedicated to Sephora

- Design of banners for the Sephora website
- Landing page design
- Creative newsletter design
- Gift finder design
- Design of modules to improve website UI
Newsletter Design UI Web Design Art Direction
Beauté Privée
Creative Director
FASHION AND COSMETICS
April 2024 - February 2026 (1 year and 10 months)
Paris, France
Redesign of the new Beauté Privée brand identity
AI R&D - visual generation with AI
Management of the creative studio
Responsibility for consistency and adherence to the graphic charter
Responsibility for the Beauté Privée image
Redesign of the new Beauté Privée brand identity AI R&D - visual generation with AI Management of the creative studio Responsibility for consistency and adherence to the graphic charter Responsibility for the Beauté Privée image

Skills: Art Direction · Management · UI design · Creative Studio Manager · Team Management · Traffic Management
Art Direction Studio Manager Creative Direction Team Management Graphic Charter