Freelancer profile translated to English.
Back to original languageAbout Camille
👉 Looking to increase your visibility, generate more leads, and structure your digital marketing?
I help companies, startups, agencies, and SaaS providers define and execute their growth strategies. My expertise lies at the intersection of marketing, SEO, user experience, branding, and acquisition.
Currently working as an outsourced Marketing Director for several companies, I am involved in both strategic thinking and operational execution to align visibility, acquisition, and conversion.
🎯 My Expertise
✔️ Marketing Direction & Digital Strategy
• Development of marketing roadmaps
• Definition of positioning and offerings
• KPI and performance monitoring
• B2B acquisition and lead generation
• Product marketing and offering launches
✔️ SEO & Organic Visibility
• Technical and semantic SEO audits
• Keyword research and competitive analysis
• Editorial strategy and semantic clusters
• Website and e-commerce optimization
• Local SEO and AI referencing (GEO)
✔️ Web, UX & Conversion
• Website creation and redesign
• WordPress, Elementor, and Webflow
• UX/UI and user journey optimization
• Landing pages and conversion funnels
• CRO and performance improvement
✔️ Content Marketing & Branding
• SEO writing and copywriting
• Multi-channel content strategies
• LinkedIn, emailing, and social media
• Executive personal branding
• Brand image structuring
✔️ Marketing Automation & Acquisition
• Cold emailing and nurturing
• HubSpot, ActiveCampaign, and Lemlist
• Segmentation and automated scenarios
• Reporting and continuous optimization
💡 My approach: Understand your business before choosing the levers to activate.
📍 Available full remote anywhere in France and in person in the Bordeaux region.
French
Native or bilingual
English
Conversational
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- InkySEOProduct Marketing & Acquisition ManagerApril 2025 - January 2026 (9 months)Participated in the launch and development of InkySEO, a SaaS platform specializing in natural referencing and artificial intelligence. My role was to bridge the gap between product, marketing, acquisition, and user experience challenges to support the platform's growth and user adoption.I managed product positioning, offering definition, user journey structuring, and conversion funnel design. I also worked on creating landing pages, content strategy, acquisition campaigns, nurturing scenarios, and user activation and retention mechanisms.My involvement extended to analyzing customer feedback, identifying friction points, continuously improving user experience, and clarifying features to make the product more accessible, performant, and differentiating in its market.Skills & Actions Mobilized• Product Positioning & SaaS Strategy• Product Marketing & Go-To-Market• Strategic SEO & Organic Acquisition• Landing Page and Conversion Funnel Creation• UX, User Journeys, and Onboarding• User Feedback Analysis and Product Optimization• Growth Marketing & User Activation• Ambassador and Affiliate Programs• Customer Nurturing and Retention• Web Design and User Experience Optimization• Content Strategy and Copywriting• Performance Analysis and Continuous OptimizationTechnologies & ExpertiseSaaS • SEO • Product Strategy • Product Marketing • Web Design • UX • Digital Acquisition • Conversion (CRO) • Growth Marketing • Landing Pages • User Journeys • Onboarding • Nurturing • Affiliation • User Activation • Customer Retention • User Experience • Digital Marketing • Artificial Intelligence
- MayasquadMarketing Manager - FreelanceOctober 2024 - Today (1 year and 10 months)I support Mayasquad, an agency specializing in the design of custom web, mobile, and digital solutions, in the strategic and operational management of its entire marketing ecosystem.My role covers defining the growth strategy, developing acquisition, positioning the agency, digital visibility, and optimizing conversion paths. I act as a true conductor between business, marketing, SEO, content, design, and development needs.Marketing Strategy & Acquisition
- Definition of the annual marketing roadmap
- Monitoring objectives and KPIs
- Development of B2B acquisition levers
- Structuring agency offerings and positioning
- Performance analysis and continuous optimization
SEO & Organic Visibility- Complete SEO redesign of the website
- Technical and editorial optimization
- Building semantic clusters and internal linking
- Creation of SEO content strategies
- Developing visibility on search engines and generative AIs (GEO)
Web Redesign & User Experience- Management of the website redesign
- UX and conversion optimization
- Structuring user journeys
- Collaboration with design and development teams
- Harmonization of branding, UX/UI, and editorial guidelines
Content Marketing & Branding- Creation and management of the editorial strategy
- Writing blog posts, case studies, landing pages, and business content
- Developing the LinkedIn presence of the agency and its executives
- Building editorial lines and publication calendars
- Showcasing expertise, projects, and client cases
Lead Generation & Marketing Automation- Building B2B prospecting campaigns
- Audience segmentation and targeting
- Creating cold emailing and nurturing sequences
- Implementing marketing workflows
- RésitoitSEO WriterFebruary 2026 - May 2026 (3 months)Supported Résitoit in developing its organic visibility and structuring its content ecosystem. The mission involved designing, optimizing, and deploying a significant volume of business pages aimed at strengthening the company's positioning on strategic, high-commercial-intent queries.I worked on analyzing search intent, SEO structuring of pages, utilizing semantic briefs, creating professional FAQs, and optimizing content to meet both search engine requirements and user expectations.Each page was designed from precise wireframes and had to adhere to strict constraints regarding length, information hierarchy, user experience, and conversion. Special attention was paid to editorial consistency, content readability, and showcasing the services offered.Skills & Actions Mobilized• Keyword Research and Competitive Analysis• Strategic SEO and Semantic Optimization• Creation of Business Pages and SEO Content• Web Writing and Copywriting• Creation of SEO-Optimized FAQs• Structuring User Journeys• UX Writing and Information Hierarchy• Conversion Rate Optimization (CRO)• Adaptation to Wireframes and Design Constraints• Development of Organic VisibilityTechnologies & ExpertiseSEO • SEO Writing • Content Strategy • Copywriting • Content Marketing • Keyword Research • Competitive Analysis • SEO FAQs • Organic Acquisition • Conversion Optimization • User Experience
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Education
- BTS MCOGroupe alternance Toulouse2021Formation orientée terrain, centrée sur le développement de la relation client, la gestion commerciale, l’animation de l’offre, le management d’équipe et la mise en œuvre de stratégies de vente omnicanales.
- Bachelor in Business Development and Marketing ManagementGroupe Alternance Toulouse2022Formation complète en marketing stratégique et opérationnel, centrée sur la définition d’offres, la gestion de projets commerciaux, la création de plans d’action marketing, l’analyse de marché et le pilotage de la relation client. Elle m’a permis d’acquérir une vision transversale du développement commercial, avec une approche orientée résultats et adaptée aux enjeux du digital.