About Camille
- Semantic audit, keyword research, SEO optimization of website and blog
- SEO web writing (business pages, articles, landing pages, FAQs)
- Creation of editorial calendar and definition of editorial line
- Content structuring and natural referencing improvement
- Development of multichannel strategies (SEO, emailing, social media, branding)
- Community management (Instagram, Facebook, LinkedIn)
- Creation of engaging content for social media (visuals, copywriting, storytelling)
- Coordination of digital projects (website redesign, publication planning, production monitoring)
- Definition of editorial positioning
- Creation of conversion-oriented messages
- Consistency of online presence: tone, visuals, channel structure
French
Native or bilingual
English
Conversational
Spanish
Conversational
Experience
- Garage TononSEO Web Writing - FreelanceMay 2025 - June 2025 (1 month)I assisted Garage Tonon in the SEO writing of several business pages, intended to present the garage's services and products clearly, structured, and optimized for search engines.The content covered both specific services (breakdown assistance, towing, maintenance, repair...) and different vehicle categories (heavy goods vehicles, utility vehicles, construction equipment, semi-trailers...), with in-depth work on the semantic field and SEO structuring of the texts.My deliverables:
- SEO web writing of pages from 1200 to 1800 words
- Integration of primary and secondary keywords
- Creation of SEO-optimized FAQ sections
- Adherence to a predefined structure with zoning, definition of Hn titles, and conversion-oriented paragraphs
The mission focused on content production with a clear angle: highlighting the garage's services while maximizing their visibility through natural referencing. - MayasquadMarketing Manager - FreelanceOctober 2024 - Today (1 year and 8 months)I assist Mayasquad, an agency specializing in the design of custom web and mobile platforms, in the strategic and operational management of its multichannel marketing.My role combines strategic vision, field execution, editorial branding, and lead generation, with a strong focus on SEO, content, and conversion mechanisms.My main missions:
- 360° Marketing Strategy:development of the annual roadmap, definition of objectives per channel (LinkedIn, website, blog, YouTube, cold emailing, nurturing), KPI monitoring
- Advanced SEO Optimization:website redesign, landing page structuring, optimized writing, semantic enrichment, internal linking
- Content Production:blog articles, SEO FAQs, LinkedIn content (personal and company), client case studies, sales pitches, emailing
- LinkedIn Branding:differentiated editorial strategy for executive profiles and the company page (positioning, content pillars, calendar)
- Web Project Coordination:structural website redesign, close collaboration with designers and developers, unification of branding, editorial charter, and UX/UI
- Lead Generation & Cold Mailing:B2B target segmentation, personalized sequence writing, workflow creation, testing & iteration
- Hook's - FreelanceMarketing Expert | SEO Specialist - Event ProgrammerOctober 2024 - Today (1 year and 8 months)In parallel with my role as Marketing Manager at Mayasquad, where I manage comprehensive digital strategies (SEO, content, acquisition, branding, social media, and performance analysis), I am also developing my freelance activity under the name Hook’s Freelance.There, I work as an event programmer and artist agent, assisting talents and venues in designing cultural experiences: booking, artistic direction, logistical coordination, event communication, concept creation, and community activation.This dual role fuels my creativity, my organizational skills, and my ability to bridge strategy, content, audience, and emotion.
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Education
- BTS MCOGroupe alternance Toulouse2021Formation orientée terrain, centrée sur le développement de la relation client, la gestion commerciale, l’animation de l’offre, le management d’équipe et la mise en œuvre de stratégies de vente omnicanales.
- Bachelor in Commercial Development and Marketing ManagementGroupe Alternance Toulouse2022Formation complète en marketing stratégique et opérationnel, centrée sur la définition d’offres, la gestion de projets commerciaux, la création de plans d’action marketing, l’analyse de marché et le pilotage de la relation client. Elle m’a permis d’acquérir une vision transversale du développement commercial, avec une approche orientée résultats et adaptée aux enjeux du digital.