Camille Monneret

EXPERT DATA ANALYTICS + HEAD OF OPERATIONS

Clients: Decathlon, Linxea, Altares, Oney, Blank, Laboratoire Native, ADN, Roole, Artgapi

💼 Operational Steering & Internal Processes:

- Complete structuring of a 100% remote agency

- Design from scratch of Notion internal management tool:

→ Roadmap & Planning: consultant schedules, mission prioritization, resource allocation

→ Margin and profitability tracking per project

→ CRM for prospecting/clients + email automation

→ HR Module: recruitment, onboarding, employee tracking

→ Consultant time tracking

→ Client satisfaction (NPS, feedback)

- Product Management: development of internal products (dataLayer/GA4 data quality control automation tool)

👥 Team Management & Quality Oversight:

- Support for a data team of 10 people (employees + freelancers): recruitment, training, development

- Quality assurance: systematic review of strategic audits, tagging plans, dashboards, analyses

- Rigorous monitoring: adherence to deadlines, service quality, client satisfaction

- Profitability management: optimization of margins, pricing, budget monitoring for 50+ simultaneous projects

- Coordination of product, data, marketing, and tech teams

📊 Data Analytics Expert:

- Data Strategy, Tagging Plans & Measurement Plans: translation of business needs into tracked events (web/app) and key KPIs (ROAS, CAC, LTV, conversions)

- Implementation: TMS (GTM, Tealium), analytics (GA4, Piano, Piwik Pro)

- Data Pipeline & BigQuery: pipeline configuration, SQL, Dataform models

- Automated Dashboards: Looker Studio, Piwik Pro, Google Sheets

- CRO & AB Testing: analyses, AB/MVT tests (Kameleoon, AB Tasty, Content Square, Hotjar, Clarity)

🤖 AI & Automation:

- Process Automation: n8n, Zapier workflows, custom systems (Notion + API), GCP

- AI: AI agents, prompt engineering, email automation (Gmail, Mailchimp)

📊 Results: Revenue x10 | Team x3 | +100% growth/year | Satisfaction >4.7/5

DATA ANALYST - WEB ANALYTICS & PERFORMANCE MICHELIN

Client: Michelin

Definition, implementation, monitoring, and analysis of performance metrics for Michelin's international B2C and B2B websites. Support and consulting in digital strategy, traffic management, and e-business optimization.

📊 Ensuring Data Reliability:

- Implementation of web analytics and Tag Management Systems (Google Analytics, GA4, Google Tag Manager, Tag Commander, Dynamic Tag Manager)

- Development of tagging plans aligned with the needs of marketing and business teams

- Client-side and server-side tagging implementation

- Monitoring of tag implementation and testing in coordination with international IT teams

- Configuration of analytics platforms

📈 Making Data Accessible and Understandable:

- Definition of KPIs, analysis segments, and benchmarking for context

- Design and optimization of performance monitoring dashboards (data visualization)

- Creation of regular reports and presentations for top management & marketing/business teams

- Automated reporting solutions (Looker Studio, Google Sheets)

🎯 Making Data Actionable:

- Quantitative and qualitative analyses of acquisition sources, visitors, and their behavior (from traffic to conversion)

- Formulation of optimization recommendations based on data

- Implementation and validation through A/B, MVT, and personalization tests (Google Optimize, Kameleoon, AB Tasty)

- Optimization of media strategy (Google Ads, Social Media Optimization)

🛠️ Stack: GA4, Google Analytics, GTM, Tag Commander, Dynamic Tag Manager, Google Optimize, Kameleoon, AB Tasty, Looker Studio, Google Sheets, Google Ads, SQL

WEB ANALYTICS & CRO MANAGER

Clients: Cegid, Rollon, Artprice, Bioderma, CCI Formation, Pays Voironnais

Management of marketing data projects and conversion optimization for large corporations and SMEs.

🛠️ Stack: Google Analytics, GA4, GTM, Tag Commander, Looker Studio, Google Data Studio, Google Optimize, AB Tasty, Hotjar, Salesforce, Google Ads, SEMrush

📊 Data Marketing:

- Data tracking audits and analysis of collected data quality

- Web Analytics Design: facilitating workshops with clients, information architecture

- Implementation of multi-device/multi-platform data collection systems

- Tagging plans and tag management on Tag Management Systems (GTM, Tag Commander)

- Data Visualization: creation of dashboards (Looker Studio, Google Data Studio)

- Data Onboarding: activating data towards marketing tools (CRM Salesforce, Email Marketing, Media)

🎯 Engagement & Conversion (CRO):

- Analysis of data, usage, and user journeys (funnel analysis)

- Definition of strategic recommendations to optimize journeys and improve ROI

- Creation and prioritization of optimization backlog

- Implementation of A/B tests and personalization campaigns

- Analysis of results and deployment of winning variants

- Operational optimization of acquisition channels: SEO, SEA, emailing, loyalty programs