Freelancer profile translated to English.

Description

Digital marketing and e-commerce freelancer with over 7 years of experience in acquisition strategy, CRM, and digital project management. I have significant expertise in redesigning and managing e-commerce sites, as well as in acquisition channels and CRM. I optimize your traffic and increase your conversion.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km), Paris (up to 20km), Aix-en-Provence (up to 15km)

Freelance
Freelance E-commerce and Digital Marketing Consultant
June 2024 - Today (2 years and 2 months)
Paris, France
Consulting for e-commerce brands
- Acquisition and traffic management
- CRM and segmentation
- Digital project management: e-commerce site redesign, new features, SEO strategy
- Defining your e-commerce strategy in France and internationally
BIOCODEX
Digital Marketing Manager
PHARMACEUTICALS INDUSTRY
May 2022 - April 2024 (2 years)
Stockholm County, Sweden
Digital activities
- Multi-channel strategy for 4 pharmaceutical products (Ladiva, Alflorex, Stop Hemo, and Precosa): website content strategy, SEO optimization, SEA, social media campaigns, e-pharmacy campaigns, and email campaigns.
- Digital reports (Data Studio, Similar web, GA)

Data Analysis
- Monthly business data for each product category: sales analysis and market data (IQVIA)

Cross-functional projects
- Lithuania: Website analysis and sharing best practice ideas
- Finland: Website update and campaign ideas sharing
- Global: E-retailer pilot project
E-commerce Strategy Data Analysis Web Marketing Strategy Facebook Ads Google Ads
Eden Park
Digital Marketing Specialist
E-COMMERCE
December 2020 - May 2022 (1 year and 5 months)
Paris, France
Traffic acquisition management
- Acquisition budget management
- Management of acquisition channels: SEO (Web content management), SEA (Search in AdWords), Affiliates, Retargeting, Facebook Ads, and Display
- CRM management: campaign setup, template creation, A/B testing, database segmentation, template integration creation and simplification
E-commerce
- Website content definition (home page, editorial pages, and landing pages) for France, Belgium, UK, and Ireland
- Monitoring of various KPIs (clicks, scrolls, etc.) to improve UX and content strategy

Digital projects
- Participation in two site redesigns (Magento and Shopify)
- Monitoring of cross-functional projects with our digital agency (ticketing and requirements expression)
CRM Traffic Acquisition E-commerce Strategy CMS Google Analytics