Camille Lepape

MICRO-ENTREPRENEUR Founder of the website www.cestmonvillage.fr, the leading website for French villages and artisanal crafts. Powered by the crowdfunding platform Kiss Kiss Bank Bank! Created in March 2016. Experience:

• Permanent organization and management of the site

• Development

• Marketing product design

• Creation of press releases, press kits, newsletters

• Prospecting, partnership research, client file management

• Management and optimization of the online store and product listings

• Community management and statistics analysis (Google Analytics)

PLATFORM DEVELOPMENT:

- Online/offline campaigns (TV sponsorship spot, social media, paid search...)

- Website redesign and optimization of client/artisan areas

- CRM management

- Press relations, benchmarking

SOCIAL MEDIA & CONTENT

- Daily updates on Facebook, Instagram, Twitter, Pinterest, YouTube

- Influencer campaigns

- Creation of landing pages, articles

- Creation of "Studio360": production of interviews and podcasts.

NETWORK ANIMATION (B2B):

- Acquisition of new artisans on the platform (Sales Action Plan)

- Trade shows / Regular exchanges with departmental general secretaries (webinars, intranet updates...)

- Loyalty operations (Artisan Testimonials, newsletters, contests,...) in coordination with the offer & partnerships department

PRESS / PARTNERSHIPS:

- Writing and sending press releases. Press relations.

- Influencer partnership management

- Brand partnership management (contests, package co-branding...)

COMMUNICATION:

- Creation of looks used for all online and offline communications

- Development and management of catalog photoshoots (look creation, shooting, photo selection...)

- Model casting

- Product upload to the site (content, originality of texts, proofreading, keyword referencing...)

- Writing weekly trend texts

- Management of the La Modeuse blog

- Benchmarking of the latest trends and missing products on the site

- Street marketing, showroom