Camille Le Du

Artistic direction of editorial and content projects, from the conception phase to the day of the shoot.

Building all mood boards: styling, poses, framing, general direction, and in-depth monitoring of competing and inspiring brands in the sector, in order to present the client with a coherent, reasoned vision anchored in their market.

Selection of models to ensure a perfect fit with the brand image and the artistic direction's choices, as well as creating looks when the project does not have a dedicated stylist.

Conception of social media content based on creative monitoring, reinterpreted and adapted to the universe and codes of each brand.

Layout of presentation materials.

Complete creation of visual identity: development of a color palette, typographic choices, conception of a distinctive graphic universe aligned with the brand's values.

Artistic direction for social media: creation of templates, establishment of a coherent graphic line adapted to different formats, to ensure homogeneous and impactful visual communication.

Harmonization of the visual identity across all media: adaptation and application of graphic elements in print (business cards, event materials) and digital (social content).

Strategic and creative watch: monitoring graphic trends, competitive benchmarking, and research for inspiration to feed proposals and anticipate market developments.

Design and layout of communication materials: posters, advertising inserts, and signage for partner farms.

Creation and adaptation of visuals for brand promotion (print and signage materials).

Client project monitoring: understanding needs and adapting graphic design.

Production of a proof for vehicle wrapping.

Photo retouching and clipping to optimize visual quality.

Improvement and updating of the website's visual library.