Camille Lauzin

As a freelancer, I have supported a total of 16 entities in their communication, mainly on social media-focused assignments.

Social Media Management

Clients: Finance Innoation, Manco.paris, Infinitech European project, Archipels, Alphajet Fair Investors, Goliaths, Inovatic, OCBF, EFPA France, Lead Tech Club101

• Strategy

• Editorial Calendar

• Monitoring niche topics (finance, technologies)

• Engagement

• Content Writing

• Visual Creation: carousels, infographics, video (filming/editing)...

• Statistical Analysis

Results: +2000 followers, support for durations of approximately 3 years, posts featured in media (Alphajet Fair Investors), creation of a community around digital identity (Archipels)

Article Writing

Clients: Gütfit, Goliaths, Inovatic

• Subject proposal

• Writing articles of approximately 1000 words

Webinar Organization

Clients: Manco.paris, smsmode

• Support in choosing the solution

• Contacting speakers

• Communication around the event: visual creation, page, save the date, mailings, LinkedIn posts

• Support for using the chosen tool

• Statistical debrief

Mailings & Newsletters

Clients: LeadTechClub 101, EFPA France

• Template creation

• Monitoring news or points to include

• Content development

• List management

• Statistical debrief

External communication, initially alone with a Communications and Partnerships Director, then with a team that grew to 4 people.

Initially, the position covered the entire communication spectrum: event communication, print, digital, and press relations, with a refocus on digital since 2019.

Community Management:

Strategy: Achieve strong visibility in innovation and finance as the only Fintech competitiveness cluster in France; highlighting Twitter and LinkedIn, which are more B2B oriented.

Strong focus on Twitter, widely used in the sector, grew from 1.5K to 16K followers.

Refocus in the last two years on LinkedIn (+500 followers/month on average in recent months, >6% engagement), 10000+ followers.

Scheduling on Hootsuite.

Live tweeting: regularly reached Trending Topics (February 22, 2019 with #ShapeTheFinance), 2M views.

Animation of the Fintech of the Year competition: 20K votes.

Creation of visuals, videos, communication campaigns, native video publication.

Digital

Project manager for the website redesign https://finance-innovation.org: brief preparation, site structure, timeline...

Website updates.

Implementation of Mailchimp then Sendinblue: design, layout, mailing scheduling, landing page creation.

Content editing for the Finance Innovation website (up to 3000 views).

Creation of auxiliary sites on Wix.

Events

Organization of monthly events that later became weekly; free and paid sessions (up to €9K total revenue).

Organization of Fin&Tech Community: contact with service providers, invitations, website management (Wix), ticketing...

Organization of breakfast meetings/member after-work events.

Creation of event communication kits (visuals, mailings, tweets) for partners.

Also:

Visual design, video creation, press relations, print, management of recruitment platform (SAP SuccessFactors Recruiting Posting)...

Directorate of Communication, External Relations, and Consultation, Multimedia Department.

Work on the redesign of the company's intranet, both before and after its launch. Transition from a classic intranet to an intranet 2.0, with a "showcase" blog for each activity/region, professional work areas (with FAQ, wiki, idea box...), and personalized profiles for each employee.

Editorial Part:

- Participation in the intranet steering committee, and the internal information editorial committee.

- Contact with business units and the editorial agency for internal information.

- Retrieval and sorting of content from the old intranet.

- Writing presentations, updating static information content.

- Writing news articles, particularly in the form of interviews.

- Communication campaigns on the intranet: internal applications, disability week...

- Visual creation.

- Change management: user support, organization of a contest to discover intranet features and sections, writing tutorials, regional travel.

- Compilation of statistical reports (using the JCMS Jalios module).

Technical Administration:

- Creation/updating of sections, setting up event banners, creating useful links...

- Testing in staging environment.