Freelancer profile translated to English.
Back to original languageAbout Camille
Let's build together the CRM strategy that will boost your business đ
đ€ I use my 7 years of experience to support you as much on the strategic as on the operational part.
A true chameleon, I adapt to your tools and methods while providing you with the necessary perspective to take your strategy one step further.
3 types of missions on which I bring value:
1ïžâŁ You are underutilizing your CRM tool: I support you in setting up your tool and I set up automations for you
2ïžâŁ Your CRM team is junior: I help you structure a strategy aligned with your objectives
3ïžâŁ You need reinforcement in your team: I intervene on operational tasks while bringing you a certain perspective on your actions
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My areas of expertise
- Audit and/or definition of your CRM strategy (email, SMS, push)
- Audit design of your email content
- Audit and/or definition of your segmentation plan
- Definition and implementation of workflows
- Optimization of the deliverability of your campaigns
- Creation and/or optimization of newsletter templates via your CMS
- Recommendations on setting up a newsletter retroplanning
- Support on the copywriting of your content
- Definition of KPIs and follow-up reports
- Creation of documentation for the sustainability of your strategy
đ My favorite tools
- Emarsys
- Brevo
- Braze
- Klaviyo
- NP6
- Batch
- Pardot
- Salesforce Marketing Cloud
- Hubspot
- Tinyclues
- Dartagnan
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- LuccaCustomer Marketing ManagerSOFTWARE PUBLISHINGFebruary 2024 - Today (2 years and 4 months)Paris, FranceB2B customer marketing managerTool: Pardot- Development of the marketing strategy for customers- Implementation of cross-sell campaign devices (email, in-app comm, ads)- Performance analysis- Implementation of reporting- Collaboration with the Product, Sales, Customer Success, Content, Studio teams
- BimpliCampaign ManagerHUMAN RESOURCESOctober 2023 - Today (2 years and 7 months)Support of the marketing team on the management of email marketing campaignsTool: Salesforce Marketing Cloud- Receiving campaign briefs- Creation of the email in the tool- Creation of targeting- Creation of landing pages- Creation of journeys with connection to the CRM for the Sales team- Configuration and sending of campaigns- Reporting
- LuniiCRM ConsultantE-COMMERCEJuly 2023 - Today (2 years and 11 months)Support of the CRM team on the definition of the global emailing strategyTool: Salesforce Marketing Cloud- Audit and strategic recommendations- Definition of the emailing strategy- Implementation of new automated journeys- Creation of emails (visuals, copywriting)- Creation of targeting- Performance monitoring- Analysis of the customer / prospect base
Reviews
Alexandre
Malt community SA
Reviewed on 7/7/2023
Camille is reliable and quick in execution. She has a good level of expertise and autonomy, and has allowed us to greatly accelerate the delivery of our roadmap
Alexandre
Malt community SA
Reviewed on 9/26/2023
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Education
- Master Digital BusinessPSB Paris School of Business (ex ESG Management School)2017
Certifications
- L'atelier RGPDCNIL2020
- Google AnalyticsGoogle2017