Freelancer profile translated to English.
Back to original languageAbout Camille
Hello! I'm Camille and I've been working in visual merchandising for 10 years. I am passionate about using my creativity to deliver solutions that are both attractive and commercial. Curious and passionate, I constantly stay on top of trends to offer store atmospheres and customer experiences that evoke strong emotions.
My approach to VM is based on multiple skills:
•✨Attention to detail:
Applying a high level of care and rigor through attractive displays, trendy mannequin silhouettes, and relevant product presentations – with a keen eye for combining colors and styles
•🎯Strategic and creative approach:
Providing solutions that are both creative and commercial, with an approach focused on KPIs, customer behavior, and store capacity
•📒Creation of Guidelines:
Producing detailed content with photo illustrations, information, and styling tips to deliver clear and concise merchandising recommendation materials for store networks
•🗓Organization and planning:
10 years of experience in planning VM layouts in line with the commercial calendar, as well as 3 years in network/headquarters coordination.
•🔧Leadership and management:
Supervising and managing a VM team for 5 years, with a particular focus on knowledge transfer, development, and skill enhancement of team members.
•🔗Coordination:
Managing the flow of visual information circulating between various internal and external stakeholders
French
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
Paris (up to 50km)
Experience
- PVHVISUAL MERCHANDISER COORDINATOR RETAILFASHION AND COSMETICSJanuary 2022 - January 2024 (2 years)Paris, FranceCreation of guidelines, POS for the network. Weekly communication for headquarters, stores, and management. Analysis of data, KPIs: Sales force, etc. Creation of a VM capacity document for stores and showrooms. VM material ordering for stores and showrooms, and furniture performance monitoring. Training of store teams. Management of the opening of 23 stores and showrooms in France and Europe, ensuring visual consistency and compliance with deadlines and performance expectations.
- PVHVISUAL MERCHANDISER RETAILFASHION AND COSMETICSJanuary 2019 - January 2022 (3 years)Paris, FranceNetwork management - KPIs and VM changes based on performance. Management of one Visual Merchandiser per store (6 people in the Paris region). Openings of 9 stores in Europe. Implementation of team training systems. Creation of VM guidelines for Europe at the Amsterdam headquarters.
- MAX MARA FASHION GROUPEHEAD OF VISUAL MERCHANDISING FRANCE RETAILLUXURY GOODSJanuary 2015 - January 2019 (4 years)Paris, FranceRetail VM Manager for the Marina France network. Position creation. Daily data analysis and weekly action plans based on performance. Management of a team of 8 people (in-store VMs). Creation of VM training tools. Development of window and merchandising schedules. Participation in European VM.
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Education
- BACHELOR'S DEGREE IN FASHION BUSINESS AND COMMUNICATION2013LICENCE FASHION BUSINESS ET COMMUNICATION
- ESMOD/ ISEM SCIENTIFIC HIGH SCHOOL DIPLOMAIMES NICE2008ESMOD/ ISEM BACCALAURÉATSCIENTIFIQUE