Freelancer profile translated to English.

Description

Digital marketing consultant and brand strategist, I help companies build and develop their identity, digital presence, and commercial performance.

With experience at Hermès, L'Oréal, and in consulting (mc2i), I combine strategic vision with operational execution: brand identity, activation campaigns, e-commerce, CRM, and press relations.

I work on both consulting assignments and operational projects, with a strong creative sensibility and the ability to adapt to demanding environments.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

mc2i
Digital Marketing Consultant
CONSULTING AND AUDITS
January 2022 - Today (4 years and 7 months)
Paris, France
L'OREAL PROFESSIONNEL - Digital Activations Project Manager
Website management for the brand, implementation of new digital services
Management of creative and development teams for the international website
Coordination of the brand's international marketing campaigns on the website

TOTALENERGIES - Digital Communication Project Manager
Customer experience project management and deployment of electric charging stations
Brand image strategies for energy transformation in stations
Digital campaigns to improve drive-to-store (across over 2200 stations)

L'OREAL - Internal Communication Project Manager
Change management and awareness of Data Privacy issues (for 70 countries)
Organization of conferences for startups incubated at Station F on GDPR

KERING - UX Designer
Publication and animation of the intranet using educational content
UX/UI design of pages
Traffic Acquisition Customer Experience Branding Marketing Luxury
Monoprix Online
E-commerce Project Manager
E-COMMERCE
November 2020 - November 2021 (1 year)
Clichy, France
Product owner, operational site management, and site performance reporting
Commercial animation management - brand pages, marketing campaigns
Website traffic management - SEO, SEA, partnerships
CRM actions management - customer segmentation, customer journeys, emailing
Customer satisfaction analysis and improvement actions (NPS)
Sales Strategy Traffic Acquisition E-commerce SEO Strategy Customer Experience
Hermès
Product Manager Assistant - Belts
LUXURY GOODS
January 2020 - July 2020 (6 months)
Pantin, France
Launch of belt collections and presentation to global Hermès teams
Work with designers, stylists, photographers, and the Artistic Direction
Sales performance analysis and competitive analysis
Organization of the "podium" to present belt collections to store directors worldwide
Artistic Direction Luxury Product Development Event Organization Sales Strategy