Freelancer profile translated to English.
Back to original languageAbout Camille
Hello, I'm Camille, passionate about food & beverage and brand culture. I've worked for over 3 years in foodtech, with over 6 years of experience in digital marketing 👋🏼
I help players andprofessionals in the food & beverage and hospitality sectorsto:
- build a strategic and authentic 360 communication (content creation on social media, brand content, web writing = blog articles, product sheets, newsletters, press, website and social media audit, 360 communication strategy)
- stand out in their sector through in-depth monitoring
- make their universe shine and win the hearts of their customers on social media
➡️ Social media and community management
To strengthen your visibility, build a community, and cultivate a positive brand image:
- Audit of current presence
- Competitive and trend monitoring
- Social media strategy
- Content creation
- Editorial calendar
- Micro-influencing with aligned creators
- Moderation and engagement routine
- Analysis of statistics and adjustments
- Project management on your networks (contests, collaborations, etc.)
(Operational or support)
➡️ Brand content & Web writing
For optimized and engaging communication channels.
- Writing product sheets for your e-commerce
- Web writing for your landing page and key pages
- Writing blog articles according to an SEO strategy
- Writing thematic newsletters
Open to other projects in communication and digital strategy in the Food sector
French
Native or bilingual
English
Basic
Remote only
Primarily works remotely
Experience
- JPACCommunication and Marketing ManagerAGRICULTURENovember 2025 - Today (7 months)Maisons-Laffitte, France➡️ JPAC is an expert in Food Service & Home Service and helps food industry players establish themselves in the French market through its network of 100 certified partners (BIO – MSC – ASC) and its marketing and commercial approach.Management of JPAC's communication and marketing strategy:- Community management of JPAC's Instagram and LinkedIn accounts (content creation, planning, moderation, monthly performance reporting)- Management of the BtoB trade show "Snack Show" communication plan.- Weekly monitoring of agri-food industry trends.- Web writing and website updates (blog articles, performance reporting).- Creation of print visuals: product marketing sheets, brochures- Management of press and influencer relations.- Management of digital marketing campaigns
- Belly MediaEditorial and SEO Project ManagerRESTAURANTS AND FOOD SERVICEOctober 2025 - December 2025 (2 months)Paris, France➡️ Belly is a French media dedicated to food enthusiasts. It filters the web, social media, and cookbooks to find the best of the best. Recipes are tested in a Test Kitchen. Belly has its own e-shop for high-end kitchenware, including some from Our Place.Missions- Christmas SEO strategy- Design and publication of SEO-optimized recipes & articles for the website.- Management of the marketing editorial calendar in conjunction with Belly's offers and key moments in the food sector.- Editorial coordination: deadline adherence, proofreading and content validation, contributor follow-up.- Proposal of editorial concepts to enrich the blog and recipes.- Monitoring of food trends- Participation in food events with renowned chefs in the field: Sabrina Ghayour
- Food 2 ComFreelance Activity - Food 2 ComCONSULTING AND AUDITSApril 2025 - Today (1 year and 2 months)Paris, FranceActivity serving food & beverage and hospitality players to help them develop their digital strategy and online presence.Some clients:Belly Media= Editorial & SEO Project Manager (Media dedicated to food enthusiasts with an e-shop for cooking (reseller of some Our Place kitchenware)JPAC= Communication and Marketing Manager (Company in Food Service & Home Service)
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Education
- Specialized Master's in Data Marketing and E-commerce ManagementSKEMA Business School Paris2024Commerce connecté ・ Immersion E-commerce ・ Projet E-commerce ・ Digitalisation des Points de Vente ・ Droit de l’Internet et du E-commerce ・ La data appliquée au droit ・ Supply Chain ・ M-Commerce UX Design Données et analyse de la performance ・ Compte d’Exploitation Web et Marketing Metrics ・ Certification Google cloud ・ Google Analytics (certification Google IQ) ・ Data Driven Marketing ・ Fondamentaux du Data Scientist Relations client ・ CRM Expertise SalesForce (Trailhead) ・ Emailing ・ Masterclass Facebook Marketing Solutions ・ Réseaux Sociaux et Marketing d'Influence Trafic management ・ Référencement Naturel (SEO) ・ SEA ・ Certification Google Ads Stratégie ・ Digital Consulting Week Spring ・ Digital Consulting Week Fall ・ Stratégie & Innovation Numérique Méthodologie ・ Initiation au Codage (HTML & CSS,CMS) ・ Certification de Gestion de Projets AgilePM® THÈSE PROFESSIONNELLE (18,3/20) BILAN PROFESSIONNELLE (17,6/20) Niveau : 16,83/20 (équivalent GPA : 3,5/4)
- Master's Degree in Brand StrategyÉcole Supérieure de Publicité (ESP)2023Soft skills ・ Business english ・ Pitch training ・ Veille & tendances ・ Droit du digital Management des agences de communication ・ ESG (Environmental, social & governance) ・ Budgétisation ・ Gestion de la relation commerciale & négociation ・ Séminaire : Relation agence/annonceur Communication de marque ・ Identité de marque ・ Mesure de la notoriété ・ Nudge marketing ・ Relations publiques ・ Séminaire : Storytelling & Transmedia Stratégie digitale ・ Inbound marketing ・ Social media management ・ Stratégie influenceurs ・ Séminaire : Gamification Compétitions & Projets ・ 2 Compétitions d’agences (interpromo) ・ Projet 1 : Repositionnement de marque ・ Projet 2 : Communication de crise Insertion professionnelle ・ Livre blanc & Grand Entretien ・ Coaching professionnel ・ Alternance en entreprise Livre blanc : 16/20 Niveau : 14,97
Certifications
- Digital Marketing TridanTridan2024