Freelancer profile translated to English.
Back to original languageAbout Camille
Hello!
Traffic Manager, Project Manager then Team Leader, I have accumulated over 10 years of diverse experience in the web. Today, I want to put my know-how and my interpersonal skills at the service of YOUR projects!
Here are the areas of expertise where I can offer you my help:
đŻ Digital Strategy and Traffic Acquisition
Awareness or Performance, Website or App, I create with you a multi-channel and multi-lever strategy to achieve your conversion goals. Beyond the strategy, it is your entire acquisition funnel that we can review together, as well as the necessary UI/UX optimizations on your site to improve your conversion rate.
âȘ SEA: SEA Audit, SEA Strategy, Campaign Structuring, Account Optimization and EvolutionâŠ
âȘ Display/Native/Retargeting: Google Display, Taboola, Outbrain, Criteo, Amazon AdsâŠ
âȘ Social Ads: Facebook Ads, Linkedin Ads, Tiktok Ads, Pinterest Ads, YoutubeâŠ
âȘ Affiliation FR and International: I promote and manage your programs with the best platformsâŠ
âȘ Emailing: Prospecting - Distribution of your CPL, CPC, CPM campaigns to certified emailers. Automation - Exploit the full potential of your customer database! Consulting, database qualification, campaign setup, I adapt to most market tools (Mailchimp, Sarbacane, Salesforce Marketing CloudâŠ)
âȘ Analytics/Tag Management/Campaign Tracking: Audit and implementation of tracking for your traffic and conversions.
đïž Digital Project Management
From the expression of your needs to the final acceptance and its deployment, I manage all stages of your digital project in full delegation. I can also intervene only on the pre-project phase or on project ownership.
đ» Webmastering
Creation of new pages, various optimizations or content writing, my scope of intervention is broad and adapts to all CMS.
French
Native or bilingual
English
Fluent
Can work on-site
Chambéry (up to 50km), Annecy (up to 10km), Grenoble (up to 10km)
Experience
- JEAN LAIN AUTOMOBILESHead of Digital Marketing DepartmentAUTOMOBILEOctober 2018 - June 2022 (3 years and 9 months)73000 Chambéry, FranceDefinition of web marketing strategy, Key player in the group's digital transformation, Digital evangelization and training, Management of a team of 7 people, Management of structuring projects, Management of the overall service budget (acquisition, running costs, projects), Management of digital subcontractors, Support for the deployment of the Customer Data Management strategy. (RCU/ETL/Automation)
- JEAN LAIN AUTOMOBILESDigital Project ManagerAUTOMOBILESeptember 2015 - October 2018 (3 years and 1 month)Chambéry, FranceOperational and strategic multitasking on Traffic Management (several brands and websites), daily Webmastering, Content Management, Community Management, Emailing, Digital Project Management. Coordination of technical development of websites and their maintenance (with agency). Monthly reporting of digital activity. Transversal management of 2 people
- EasyFlirt / 2L MultimediaMedia BuyerSOCIAL NETWORKSOctober 2012 - September 2015 (2 years and 11 months)Annecy, FranceAcquisition of qualified traffic for all group brands. Definition of optimized strategies based on products and countries. Acquisition Budget Management, Analysis, monitoring and reporting of activity.
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Education
- Master of ManagementChambery Business School2012Master II, Management de projet
- Information Technology Project ManagementLodz University of Technology2011Gestion de projets en technologies de l'information