Freelancer profile translated to English.
Back to original languageAbout Camille
Communicator with contagious energy, my enthusiasm multiplies when I support projects I believe in with my expertise and passion.
After 15 years of rich and varied experience (in China, France, and Canada) in marketing and communication, primarily for Schenker and Decathlon, I feel the need to be even more useful by supporting local, human, ecological, and ethical projects that align with my values.
Consistent communication in words and images is, for me, the most beautiful way to highlight a company's mission and projects.
360° Marketing and Communication / Brand Image and Identity / Visual Consistency
Content writing/editing and storytelling / User/Customer Experience
Internal Communication (Happiness Keeper) / Mobile App Acquisition and Retention Strategies
Engagement/Loyalty Programs
I am productive, capable of acting in many areas, both an architect and a bricklayer. My first employer qualified me as a meticulous generalist, which I like and which accurately defines my contribution.
Simplicity and conviviality are key. I would be delighted to team up with you to give your project the coherence and visibility it deserves!
French
Native or bilingual
English
Fluent
German
Conversational
Chinese
Basic
Remote only
Primarily works remotely
Experience
- Décathlon CanadaMembership & Communication ReferentRETAIL (LARGE RETAILERS)March 2019 - December 2020 (1 year and 9 months)Montreal, Canada AreaWithin the Marketing and Communication team at Decathlon Canada, my role consists of:- Implementing all 360° communication materials to make the MEMBERS program known to all our employees and customers (internal training on tools, in-store POS, dedicated page on our website, social media video clips, customer account email sequences...)- Ensuring the smooth operation of the various tools for managing member accounts- Offering the most fluid and enriching customer experience around and through their customer account- Developing the use of mobile applications within the Decathlon Canada ecosystem (Decathlon App', Decathlon Community, Decathlon Coach)- Developing and coordinating sports storytelling in line with the company's image for our communication campaigns during the COVID period and for certain commercial operations- Storytelling and responsible for 360° communication campaigns during the COVID period
- DECATHLON FRANCECommunication & Events DECATHLON COACHRETAIL (LARGE RETAILERS)May 2016 - February 2019 (2 years and 9 months)Campus Villeneuve d'AscqExperience with a start-up mindset within a large group, I primarily worked on:- Improving the awareness and usage rate of the mobile application and the DECATHLON COACH service, both internally and externally (mainly with employees and brand customers)- Defining and deploying a 360° communication plan in collaboration with our own brands and the company's communication teams- Motivating and engaging our users through the organization of community events like "Mon Défi Jog"- Creating and animating our internal communities through internal tools (G+ suite...)
- DECATHLON FRANCECommunication Project Manager DECATHLON AssurancesRETAIL (LARGE RETAILERS)December 2014 - May 2016 (1 year and 5 months)LilleTime shared between 2 projects: 60% DECATHLON Assurances / 40% DECATHLON COACH- 360° Communication: in-store, online (banners, emails, website design)- Concept & merchandising for all DECATHLON France commercial services- International development: implementing the service locally and optimizing the fluid customer experience by improving internal processes (eliminating pain points)40% DECATHLON COACH- Evangelizing the project internally to turn employees into users and ambassadors of the mobile application
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Education
- Master (European Higher Education Diploma in Management)NEOMA Business School (CESEM)2002Double-diplôme franco-allemand 2 années d'études à l'ESB Reutlingen