Camille Gruber

Assisted a yoga instructor in structuring and launching her online platform, with the goal of transforming her existing content into a clear, accessible, and engaging digital offering.

The project is international, with two distinct audiences:

👉 a community in Israel, mainly older practitioners, seeking gentle and regular practice

👉 an international community based in Greece (Leonidio), active (mainly climbers and slackliners), focused on dynamic practice

The challenge was therefore to create a platform capable of meeting very different needs, paces, and approaches, while maintaining overall consistency.

Scope of the mission:

👉 Analysis of existing content (videos, recordings) to identify what could be kept, improved, or supplemented

👉 Structuring the offering around two main axes (gentle practice / dynamic practice) linked to the two audiences

👉 Definition of programs and user journeys (discovery, engagement, progression)

👉 Platform setup on Podia (website, products, content organization)

👉 Integration of a booking system for individual sessions

👉 Creation of email sequences

👉 Support for video production and editing to ensure consistency and clarity

My approach:

A progressive and collaborative approach, aiming for simplicity and sustainability. The work involved structuring an offering that could adapt to different audiences, cultures, and uses, while remaining true to the instructor's practice and sensitivity.

Assisted the Bellezza e Bontà brand in structuring and developing its digital communication, with the aim of clarifying its positioning, strengthening brand consistency, and supporting its online visibility.

The project aligns with an international development ambition, with a long-term goal of franchise expansion in Europe. The challenge was therefore to lay solid, clear, and replicable foundations, suitable for progressive growth.

- Audit and structuring of digital communication to identify areas for improvement and establish a clear framework

- Clarification of positioning, key messages, and how the brand tells its story online, in line with its values, product, and ambitions

- Support in creating the e-commerce site (reflection on architecture, user experience, and purchase journeys)

- Work on editorial content and the overall consistency of the site

- Consideration of export issues (Europe / North America) in structuring the offering and discourse

- Definition of a content strategy and brand storytelling, highlighting the product, know-how, and universe of RADICI

- Implementation of simple work methods adapted to a small structure

A strategic and operational approach, focused on clarity and simplicity. The work involved structuring a solid framework, without over-complicating, while remaining aligned with the brand's DNA and its development capabilities. Co-creation of all tools (e-commerce platform / social media) with the creation of a dedicated Notion workspace to centralize all content, needs, and decisions.

At BoostTonCab, I help therapists develop their business through digital channels.

My role combines:

• Customer Success Manager → individual and group follow-up, strategy implementation (Google Ads, Meta Ads, website, partnerships), KPI analysis, and results guarantee (+10 patients/month on average).

• Content Creator → creation of educational and engaging content (videos, tutorials, visuals, resources) to help practitioners apply methods and showcase their expertise online.

• Strategic Support → teaching, coaching, active listening, and motivation to ensure client progress and satisfaction.

👉 A hybrid role, combining strategic, relational, and creative aspects, allowing me to blend business growth, customer experience, and content creation.