Freelancer profile translated to English.

Description

🚀 Digital Advertising Expert (SMA) | Paid Acquisition & Branding | E-commerce & Apps

After several years in digital marketing, both client-side and agency-side, I am launching my freelance career to support brands with their digital strategies, content strategy, and performance.

I have worked with various clients, from mobility to health and energy, and managed digital strategies for luxury brands at an agency.

💡 Specialist in full-funnel & performance marketing strategies, I manage high-impact campaigns on Meta, TikTok, Snapchat, LinkedIn, and Apple Search Ads, with a data-driven approach and a focus on ROAS and profitability.

My expertise:

*SMA Strategy →Audit, definition, and deployment of social media strategies with campaign setup and optimization.

*Analysis & Reporting →Data-driven, conversion tracking, performance analysis, and real-time adjustments.

*🎨 Visual Identity & Ad Creatives →Design of complete graphic charters (logos, palettes, typographies) and creation of engaging content for social networks and ad campaigns.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

TIGRZ
MEDIA ADS STRATEGIC CONSULTANT
February 2024 - Today (2 years and 4 months)
Accounts: Jacquemus, Ami Paris, Zadig & Voltaire, M6+, Clarins, Onatera
• Implementation of SMA campaigns, media expertise, and strategic advice.
• Regular follow-up and establishment of a trusting relationship with clients.
• Performance analysis and strategic recommendations to optimize results and ROI.
• Weekly and monthly reports, campaign optimizations.
FREE2MOVE
PERMANENT CONTRACT
June 2022 - August 2023 (1 year and 2 months)
• Definition of acquisition strategy, campaign implementation, and optimization.
• Weekly reporting, data exports & analysis of profitability and KPIs.
• Briefing to Design teams for Ad creation and production monitoring.
• ASO: Management of optimization strategy (iOS & Android)
FREE2MOVE
ACCOUNT MANAGER & INFLUENCE
January 2022 - June 2022 (5 months)
• Influence & UGC: talent scouting, negotiation, briefs, coordination of influencer relations, KPI analysis. (FR, ES, USA)
• Management and development of partnerships
• KPI analysis and detailed reporting.