Camille Dor

- Implementation and execution of the communication strategy

- Management of multi-topic campaigns (CSR, Employer Branding, Financial Communication, etc.)

- Training and consulting for the CEO and Executive Committee

- Brand image overhaul

Objective: Launch the company's first PR campaign to national, regional, and specialized press to build its reputation and improve its SEO.

Mission Details:

- Implementation and execution of the strategy from A to Z

- Drafting communication tools (talking points, press release)

- Development of a targeted press list, contact initiation, and briefing with journalists

- Organization of interviews with co-founders and high-reach national and regional media, public speaking training

- Management of the schedule and final reporting.

Results: This initial operation successfully introduced Homelly to over a hundred journalists from professional and general media interested in the high-end tourism and travel sector at regional (PACA) and national levels. The set objectives were achieved with quality coverage in significant national, regional, and professional publications. Homelly's property photos were widely featured in articles, most of which also included links to the company's website, thus improving the site's natural referencing.

List of coverage obtained:

- An exclusive interview with the two co-founders about Homelly's progress, successes, and ambitions since its creation for a feature in La Provence (published online and in the newspaper's print edition): https://www.laprovence.com/article/edition-marseille/6265384/homelly-surfe-sur-la-location-saisonniere-haut-de-gamme.html

- Interview with one of the two co-founders for Le Figaro Voyages in an article about the upcoming summer season: https://www.lefigaro.fr/voyages/vacances-d-ete-faut-il-reserver-des-a-present-ou-attendre-la-derniere-minute-20210226

- The statements from the Figaro interview were also relayed by the news site Orange: https://actu.orange.fr/france/vacances-d-ete-faut-il-reserver-des-maintenant-ou-attendre-magic-CNT000001xsUQf.html

- A feature on Homelly and its strong ambitions in Les Nouvelles Publications, a weekly economic and legal information publication for the Bouches-du-Rhône department: https://www.nouvellespublications.com/l-aixoise-homelly-cible-la-pole-position-3175.html

- A mention in an article on summer rentals in Hotêl et Lodge, a high-end bimonthly magazine dedicated to tourism and luxury travel to high-end destinations, offering comfort and taste, aimed at discerning and refined travelers: file:///home/chronos/u-fdd222fc0df7c5f946e864e59a65c395daeda15b/MyFiles/Downloads/H%C3%B4tel%20&%20Lodge%20115.pdf

- A publication in Tendance Hôtellerie, a professional online magazine specializing in news and analysis of strategies in the hotel and tourism industry: https://www.tendancehotellerie.fr/articles-breves/communique-de-presse/14879-article/homelly-se-demarque-sur-le-secteur-de-la-location-saisonniere-haut-de-gamme

RECOMMENDATION AVAILABLE BELOW

- Daily management of the international press department: handling spontaneous journalist requests, analyzing reporting/interview requests, generating journalist interest, managing media/social media monitoring, creating press releases, kits, and press reviews, drafting summaries and press image analysis

- Responsible for all Group and brand interactions in the specialized international trade press for wines and spirits: organizing and preparing interviews with brand managers and country managers, drafting briefings and talking points/Q&A

- Event organization: press conferences, press dinners (annual event for Comex and international press – 50 guests/management of a £15K budget)

- Participation in financial communication operations (annual results/regulated information): managing official announcements to the London Stock Exchange and drafting reference documents

- Assistant Webmaster for the corporate website www.Diageo.com

- Launch and management of the Twitter account @Diageo_News (over 30K followers today)