Freelancer profile translated to English.

Description

For over 10 years, I have been working alongside committed teams, with convictions to convey and a world to evolve. Whether in a ministerial cabinet alongside Marisol Touraine, with public health associations like France Alzheimer or the Alliance du Cœur, with researchers at Inserm, in higher education with Université Sorbonne Paris Nord, or within large organizations like the RATP group.

As a freelancer, I support organizations, leaders, and political figures who want to assert their positioning, structure their communication, and be heard in the public, media, or institutional sphere.

📌 My areas of intervention cover strategic consulting, editorial production, and communication support:

Speech Platformsincluding defining objectives, target audiences, brand territory (vision/mission/values), and structuring key messages (proofpoints).
Ghostwritingfor social networks, with in-depth work on editorial positioning and personal branding.
**Content Writing**: articles, opinion pieces, newsletters, activity reports, corporate brochures.
**Press Relations**: comprehensive strategy, press releases, press kits, talking points, interview preparation, coverage monitoring.
**Sensitive Communication**: crisis management (e.g., "best practices" guide), Q&A, media training.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Ratp Group
Press Officer
TRANSPORTATION
December 2019 - December 2023 (4 years)
Paris, France
Consulting and supporting the Group's management and subsidiaries in their strategic thinking, as well as in specific actions (promoting their activities, crisis management, and incoming media requests).

Internal client references (non-exhaustive list): real estate (including RATP Solutions Ville subsidiary), operations (Bus, RER, Metro, Tramway networks), culture and heritage (including the 'Musiciens du métro' label, ghost stations, and permanent/temporary cultural installations), MaaS (including the Bonjour RATP or Mappy applications), RATP Group Foundation.
Press Relations Business Strategy Crisis Management Copywriting Media Training
Omnicom Public Relations Group
Account Manager
PRESS AND MEDIA
June 2017 - December 2019 (2 years and 7 months)
Paris, France
- Advising and supporting the client in designing their communication and public affairs strategies.
- Developing the client portfolio for the agency's health department and managing budgets.

Client references: Assurance Maladie, France Alzheimer et maladies apparentées, Edwards Lifesciences, Agence française pour la biodiversité, …
Press Relations Influencer Relations Copywriting Media Training Competitive Intelligence
Ministère des affaires sociales et de la santé - Cabinet de Marisol Touraine
Communication and Press Relations Officer
PUBLIC SECTOR
April 2016 - May 2017 (1 year and 2 months)
Paris, France
Political Communication:
- Promoting the minister's image in the press (organizing and monitoring travel, writing interviews, opinion pieces), on social media, and on her blog.

Institutional Communication:
- Developing and designing communication plans (generic drugs, Nutri-Score system, health system modernization law of January 2016, etc.).
- Constant liaison with the communication departments of administrative bodies (DGS, DGOS, DSS, etc.).

Crisis Management:
- Mediator, Dépakine, social movements, Nice attack, etc.
Political Communication Health Press Relations Public Relations Crisis Communication