Freelancer profile translated to English.

Description

With 15 years of experience in data, performance marketing, and martech, my expertise covers the entire chain: from data engineering to insights that enable teams to make better decisions.

Here are examples of projects I work on:

*Implementing and optimizingdata extraction, storage, and visualization solutions to support data projects, with a focus on performance indicators and growth, using tools like BigQuery, SQL, and Python

*Developing data strategies and toolsfor decision-making, performance monitoring, and growth, ensuring that indicators reflect true business priorities

*Producing clear and actionable analyses and dashboardsfor management, technical, and non-technical teams — with Looker Studio, Google Sheets, or the visualization tool adapted to the context

**Addressing CRM issues**: lifecycle stages, segmentation, customer engagement, purchase journey analysis — particularly via HubSpot and Salesforce
**Bridging the gap between technical and business teams**, translating business questions into concrete data solutions and making results accessible at all levels of the organization

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Data Analytics & Engineering Lead
DIGITAL AND IT
January 2016 - Today (10 years and 7 months)
Paris, France
Independent consultant specialising in data engineering, data analysis and business intelligence for fast-growth subscription and ecommerce companies.

Key projects:

Member1 (Global subscription services platform)
Built a production-grade data warehouse on BigQuery from scratch, integrating a legacy SQL transaction database, third-party payment platforms (via API), and affiliate advertising platforms
Designed Python ETL pipelines to standardise and unify data across payment service providers, MIDs, campaigns, and subscription events — enabling margin visibility at transaction level for the first time
Delivered automated performance dashboards tracking affiliate ROI, chargeback rates, and subscription economics; adopted by the CTO and CRO as primary decision-making tool

Mootsh (Photo subscription platform)

Built end-to-end financial and performance monitoring dashboards covering churn rate, paused subscriptions, MRR, and revenue forecasting
Managed a full data migration from WooCommerce to a custom SQL infrastructure, rebuilding ETL pipelines to maintain continuity of historical data

Docplanner (European healthtech unicorn)

Conducted a data audit for the Terapia platform launch; identified critical gaps between the product hypothesis and available data, providing leadership with an evidence-based foundation for go-to-market decisions
Implemented web tracking via Google Tag Manager across a complex CRM environment
Python Data analysis GCP Data Engineer SQL
Tyk
Tyk — Marketing Operations & Revenue Operations
SOFTWARE PUBLISHING
October 2020 - July 2023 (2 years and 10 months)
London, United Kingdom
Joined to bring data visibility to a marketing team operating blind. Progressed from building the company's first marketing intelligence function to being recruited internally into the Revenue Operations team by the CFO.

Built Tyk's first automated marketing intelligence system from zero — integrating HubSpot data via API to track lead lifecycle stages, conversion rates, and campaign impact across the full revenue funnel
Challenged the existing MQL-volume goal with data findings, shifting leadership focus toward lead quality — a strategic reframe adopted across marketing and sales
Recruited by the CFO into the Revenue Operations function based on cross-functional impact
Built a pipeline monitoring tool adopted by the CEO for weekly sales reviews, used as the basis for bonus allocation and headcount planning across the business
BI Strategy Hubspot Data analysis Data Engineer Automation
Rocket (Omnicom Media Group)
Biddable Media Account Director
DIGITAL AND IT
October 2011 - October 2015 (4 years)
London, UK
Rocket is a leading media agency offering communications strategy development, media planning and buying, research and insight, digital marketing, ethnic consultancy, sports and sponsorship marketing and much more.
Strategic lead on search and social media accounts totalling over £3M per annum (Mothercare, Game — PS4 and Xbox One launches)
Team lead of 4 direct reports
Agency lead on ecommerce platform migrations, web analytics implementations, and data feed optimisation

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Data Science
General Assembly
2022
Web Development Bootcamp, Full Stack Web Development - MEAN Stack
Ironhack
2017
Web Development Bootcamp, Full Stack Web Development - MEAN Stack

Check out Camille's education

Camille De Wulf

Senior Data Analyst & Engineer

About Camille

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