Freelancer profile translated to English.

Description

Building a brand requires analysis and empathy. But above all, it requires knowing how to step back, question your certainties, and open yourself to the unknown. This, in my opinion, is the whole role of my profession: it invites you to stay alert, to doubt, to open yourself up, in order to better grasp what endures over time and what, on the contrary, is changing.

A strong brand is a brand that knows how to tell its story.

Telling something distinctive in a saturated world is a real challenge.

In this sense, I help brands to meet this challenge by capturing the free spaces between what their audience wants, what competitors are already saying, and what they truly have to say.

With a background in graphic design and art direction, I gradually shifted my career towards communication strategy, with a vision where substance and form meet. After a stint in an advertising agency, I decided to move to a design agency where I could help brands to be born or reinvent themselves in order to stand the test of time.

Brands that have trusted me:

Rougié, Burger King, We are select, Nestlé (group), L'oréal, Décathlon, Tinder, Sopra steria...

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 30km), Marseille (up to 30km)

freelance
Freelance creative and brand strategist
June 2025 - Today (1 year and 2 months)
**Brand Strategy**: Definition of brand platforms and strategic positioning, translated into creative concepts and communication approaches (Social, brand content).

**Research and Insights**: Trend monitoring and analysis - market research and competitive benchmarking - consumer insights decoding - opportunity identification.

**Design**: Visual identity and global branding - art direction - print and digital materials.

Clients: Agencies and advertisers

Projects completed:
obé studio (medical):
- Brand and communication strategy
- Communication identity.
- Creation of visuals and animation.

Confidential:

**Food industry**: Competition for the global rebranding of a retail brand (positioning, identity, packaging)

**Outdoor furniture**: Marketing strategy to conquer new markets (analysis, big positioning idea, roadmap)
Branding & Brand Positioning Brand Platform Visual Identity Workshop Trend Analysis
CBA Design - Groupe WPP
Strategic planner
January 2023 - September 2024 (1 year and 8 months)
Paris, France
Design Conception: Brand platform, brand architecture, product portfolio, retail experience, naming, visual identity, packaging.

Market Research: Consumer trend study and design codes, competitive intelligence.

Copywriting: Manifesto, tone of voice, brand book, website.
Organization of Workshops and participatory strategic design documents.

Clients:
Rougié
- Total brand overhaul: positioning, brand platform, visual identity, product portfolio, packaging, B2B communication.
- Writing of product sheets, brand book, website.
- Conception of the brand's 100th-anniversary event.
- Conception of the Rougié trade show at SIRHAT: its experience and communication.

We are Select (Sport2000 Group)
- Creation of brand identity: brand platform, tone of voice, visual identity
- Retail and customer experience design in collaboration with architects.

Burger King
- Conception of a new product: Creation of a trend report on food and Gen Z with learnings for the brand.
- Organization of a client workshop

Others: Nestlé, Transat café l’or, Intermarché, Foxy...
Brand Platform Retail Design Positioning Strategy Workshop Branding & Identity
Agence rebellion
Strategic planner - Trends For Change trend forecasting agency
August 2021 - August 2022 (1 year)
Paris, France
Advertising recommendation and concept creation.
Trend study, target audience analysis, iconographic research and competitive intelligence.
Creation of identity.
Clients: Tinder, Sopra Steria, Luxury Group, Décathlon, L'oréal, KPMG.
Advertising Branding & Brand Positioning Communication Strategy Trend Analysis