Freelancer profile translated to English.
Back to original languageAbout Camille
I help companies align their communication with where they truly want to go.
I step in when it's time to stop stacking communication actions and set a real direction. When it's time to structure a brand, clarify priorities, or take a new step. I bridge the gap between strategic thinking, concrete decisions, and implementation – so that communication truly serves the business.
Specifically, there are three things I do well:
1 / Clarify before acting (strategy)
Uncover the real issues and define a clear direction: positioning, key messages, priorities, roadmap.
2 / Align actions (operational)
Translate strategic vision into concrete and actionable plans: website, brand messaging, communication plan, activations.
3 / Make content a lever (content)
Structure and produce editorial strategies to achieve business objectives (visibility, credibility, leads).
I've been in communication for 12 years. On the production and decision-making sides. I know the reality of executives AND teams. In agencies, I gained brand culture. As an independent, business culture.
I've seen brilliant recommendations that don't survive execution; and actions taken without a compass.
Many strategists think.
Many operational staff execute.
I work where vision meets reality.
English
Fluent
French
Native or bilingual
Spanish
Basic
Can work on-site
Lille (up to 30km), Lille (up to 30km), Douai (up to 30km), Arras (up to 30km), Lens (up to 30km)
Experience
- KaméléComAdvertising ManagerCONSULTING AND AUDITSJune 2013 - March 2016 (2 years and 9 months)Lille, FranceManagement of a portfolio of advertisers (B2B, B2C, regional, national):Skills used:STRATEGIC COMMUNICATION - competitive benchmarks / brand identity and messaging / marketing positioning / ...PROJECT MANAGEMENT - print project management (brochures, catalogs, etc.) / website creation project management (showcase, catalog, e-commerce), redesigns and implementation of traffic generation levers (natural referencing, webmarketing, Adwords sponsored links, analytics (Analytics) / logistics and recruitment (e.g., mailing mechanics, direct marketing campaigns...) / ...BUSINESS RELATIONS - development of budgeted proposals / client relations and field meetings / service provider search / partnership search / media buying / quotes, purchase orders, invoices / development of responses to tenders / ...WEB - natural referencing / Google Adwords sponsored links / webmarketing / web analytics (Google Analytics) / webmastering / digital PR / community management / ...EDITORIAL ACTIVITIES - creative concepts, taglines / web content (articles, product descriptions...) / print content (catalogs, leaflets...) / press releases / e-mailing / newsletters / PR / brand content / ...
- TigreblancAdvertising ManagerCONSULTING AND AUDITSApril 2016 - March 2019 (2 years and 11 months)Douai, FranceMy role at Tigre Blanc agency was divided into two main missions: firstly, managing 360° projects and client relations; secondly, business development (new business and upselling).My responsibilities focused on managing key accounts, upselling, and new business development, positioning me as a junior account director.PROJECT MANAGEMENT- Coordination of production and service providers- Management of branding, digital, photo, and video projects- Editorial line and creation of print and web content- SEO audit and recommendations- WebmarketingCLIENT MANAGEMENT- Brief taking, needs assessment- Strategic consulting and project recommendations- Management of client relationships- Coordination of the production team- Customer loyalty and upsellingBUSINESS DEVELOPMENT- Business development plan- B2B prospecting- Presentation meetings- Sales reporting and objective tracking- Participation in business meetings: Pôle Business Club, Okapi...- Identification and response to tenders and competitionsClients: Evéole - Transports du Douaisis, Ramery, Tournai Ramdam Festival, Crédit du Nord, Relief Architecture, Papillons Blancs du Cambrésis, Off Roads, Douaisis Tourisme, Sébamétal, Ecuries du Béron, Douaisis Initiative, ASTAV, O'Tera...
- Com' des enfantsProject ManagerCONSULTING AND AUDITSApril 2019 - December 2019 (9 months)Lille, FranceManagement of marketing projects for key accountsStrategic recommendations for campaignsManagement of influence marketing, media, webmarketing, press relations, and event campaignsBusiness development: B2B prospectingClients: Dreamworks Animation, Universal Consumer Products, Pizza Paï, Pom' Potes (MOM Group), Ricky Zoom (Entertainment One)...Knowledge of the entertainment licensing sector
Reviews
Jonathan
UTENDO
Reviewed on 6/12/2020
Camille immediately understood my needs and provided answers to my questions.
Recommendations
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Education
- Bachelor in AdvertisingEsupcom2014Année d'étude en alternance en agence de communication. Approfondissement des bases de la communication et du marketing acquises en BTS Communication, applications des connaissances théoriques sur le terrain. Formation théorique et professionnelle au poste de Chef de Publicité.
- BTS in CommunicationGastion Berger2013Acquisition des bases de la communication, du marketing et de l'environnement entrepreneurial : gestion du projet de communication, marketing, relations commerciales, conseil relation annonceur, culture de la communication, droit de la publicité et de l'entreprise, management, entrepreneuriat, veille technologique... / Application des connaissances théoriques lors d'ateliers pratiques et de stages en agences de communication.