Freelancer profile translated to English.

Description

Graduated in 2017 with a Master's in Business Management, I specialized in commercial data analysis. I have worked with several management tools (CRM) like Salesforce and others specifically designed for the companies I worked for. Through my experiences, I also became familiar with marketing automation tools, particularly the Sendinblue software.

The services offered are as follows (non-exhaustive list):

Data analysis (determination and analysis of KPIs)

Creation and/or updating of reports

Implementation of a data visualization tool (charts, tables, etc.)

Data entry

Data cleaning (merging accounts, cleaning databases, deleting duplicates, etc.)

Implementation of automations for sending automatic emails based on needs (customer journeys, etc.)

Ensuring good communication between CRM and emailing tools

Creation of Newsletters + statistical analysis

Naturally very curious and proactive, I can assist you in managing your business performance by helping you automate time-consuming tasks and/or by analyzing your marketing/sales operations.

Looking forward to hearing from you soon!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

L'Eau Vive
CRM Project Manager
RETAIL (LARGE RETAILERS)
December 2021 - July 2022 (7 months)
Lyon, France
Emailing

Implementation of emailing campaigns for customer journeys on Sendinblue (Welcome mail, follow-up for customers without purchases, targeting based on customer segmentation and different scenarios)
Automated sending of customer satisfaction surveys with precise rule tracking (only once per customer per year, not to all customers at once). + Analysis of results + automated presentation on Powerpoint
Ensuring proper data transmission between the CRM and the emailing software
Creation of Newsletters + scheduling

Analysis / CRM

Implementation of dashboards for visualizing various KPIs from CRM extractions (Completion rate, identification of key fields).
Numerical analyses of various commercial and marketing actions: sales growth rate by product/Analysis of different sales channels (Web/Store), etc.
Data Cleaning: Deletion of non-integrated data, merging of duplicate accounts
Realization of budget forecasts based on previous data.

Technical Support for Stores

Identification and collection of needs for evolution on store IT tools (CRM / cash register)
Training on new tools developed by the external provider
Data Analysis CRM Microsoft Excel Inbound Marketing Marketing Automation
April Santé Prevoyance
Reporting Officer
BANKING AND INSURANCE
October 2019 - June 2020 (8 months)
Lyon, France
Reporting and monitoring of commercial activity

➢ Data processing (creation of pivot tables, performance indicators, data smoothing, charts, etc.)
➢ Automation of Excel files for work time optimization
➢ Email targeting for the marketing department
➢ Monitoring of data completeness by sales representatives on the CRM
Salesforce SAP Business Objects Data Analysis Microsoft Excel