Camille Chevallier

Development and implementation of the influence & media strategy for Terravita and Toute La Nutrition brands. Identification and selection of relevant influencers. Management of influence campaigns and press releases, media partnerships, monitoring and analysis of overall Social Media performance: Social media management, content creation, photoshoot organization, partnership management, moderation.

Creation of influence campaigns. Development of influencer strategy & toolkits, gifting, monitoring, management, budget management. Events: Organization of global influencer events. PR: Management of press relations, negotiation of talent and perfume placements. Social Media: Creation of strategy toolkits.

Project management: Main contact with markets and the Fashion House. Activation of global digital campaigns and validation of digital content: Creation of digital campaigns and strategy toolkits for the markets. Social Media: Creation of strategy toolkits (brainstorming, briefing, delivery). SEO: Management of product page optimization and Hugo Boss texts.