CBFreelancer profile translated to English.
Back to original languageAbout Camille
đ My journey reflects my personality: curious, bold, and always ready to explore new territories.
From small businesses to large corporations, from SEO to product development, from jewelry to mass retail, I used my 5 years of studies as a laboratory to test as many sectors, missions, and structures as possible. đ©âđŹ
While the tacit rule dictates that a career path should be linear and coherent - choose a sector, a position, and stick to it to have a chance of being recruited - I have only made big leaps and it has never prevented me from getting the internship I wanted. đ€žđŒââïž
Why?
- Because I am a competitor at heart, results-oriented, who always gives 200% to achieve her goals. đŻ
- Because I am curious, bold, and always ready to take on new challenges. đ§ââïž
- Because by never staying in my comfort zone, I show that I learn quickly, that I know how to adapt and seize opportunities when they arise. đ
I have just validated my Master's in Marketing and Communication and while many see a permanent contract as obvious, I have chosen another path: to launch myself as a freelancer.
Today, I put this energy at the service of companies as a marketing strategy consultant. My goal: that you are seen and chosen by customers!
Passionate about the opportunities offered by AI, I want to help companies transform these tools into real levers of performance. đ
I also help you increase your online visibility thanks to my skills in SEO, social media strategy, copywriting;
Finally, I support you in building a strong identity that will set you apart from your competitors.
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SiĂšge mondial de CarrefourAssistant product manager development - Carrefour Brand Frozen FoodsAGRICULTUREJanuary 2025 - July 2025 (6 months)Massy, France
Missions:
âDevelopment of the 2026 innovation load plan ->100% of the innovations proposed for 2026 validated by management.⏊ Analysis of trends, competitive benchmarking (private label & national brands), and supplier monitoring.⏊ Volume, turnover and target sales price estimates (via Nielsen & internal data).⏊ Tastings to choose the supplier-product combination in collaboration with the quality department, which guarantees compliance with Carrefour's specifications, and the Purchasing department for price negotiations.⏊ Creation of packaging: briefing of agencies, evaluation of proposals and recommendations to Carrefour decision-makers then debriefs to the agency until obtaining the final creation. -> 14 packaging creation projects managed from A to Z.âManagement of the current assortment⏊ Review of performance via Nielsen and recommendations for optimizing the mix (product, price, promo, merchandising).⏊ Monitoring of store ownership: in the event of an alert, identification of the causes and coordination of corrective actions with purchasing or sales management.-> 95%: average ownership rate of 2025 innovations in HM-SM 3 months after release.âInternal communication & activation:⏊ Creation of communication materials to promote 2025 innovations (video, product sheets, Workplace posts, Canva presentation to encourage store managers to order innovations)⏊ Organization of events: ice cream tasting at headquarters, stand at the Grand Salon Carrefour. - protecthomeInternational Project Manager - SEORETAIL (SMALL BUSINESS)April 2023 - March 2024 (11 months)Toulouse, FranceLaunch of the website in Spain:
- Analysis of the Spanish market (consumption habits, competition, legal obligations, PESTEL, SWOT...).
- Definition of a market penetration strategy (targeting, positioning, communication, pricing...)
- Development of the semantic cocoon and choice of the most interesting keywords in Spain to optimize natural referencing.
- Development of a strategy for translating the site (translation agency? freelancer? intern?).
- Translation of product sheets, the home page, the sales funnel...
Results:- > 300 contents translated and optimized for SEO.
- 2,000 clicks in the SERP three months after launch.
- 7 backlinks on sites with a Domain Ranking > 40
Missions for the French site:- Writing SEO content (product sheets, advice sheets, blog articles...).
- Search for partners and exchange of links to improve the Domain Ranking of ProtectHome.fr (guestblogging, affiliation, netlinking).
- Improvement of internal linking
- Monthly reporting + presentation of the 2022 results to the entire team and those of the first half of 2023.
- La RuéeDigital Marketing ManagerARTS AND CRAFTSApril 2024 - June 2024 (3 months)Paris, FranceMissions:
- Development and deployment of an SEO strategy for this marketplace bringing together French designer jewelry in order to increase organic traffic.
- Audit of the site and implementation of corrective actions to improve the user experience.
- Integration of content (product sheets, SEO footer text) on Shopify.
- Improvement of internal linking.
- Performance monitoring
Results obtained in 3 months:- The number of unique visitors to the site has been multiplied by 2.- The number of visitors acquired through SEO has been multiplied by 3.- The share of visitors acquired via Google (without paid ads) increased from 51% to 74%.- The number of clicks in the SERP increased by 30% and the number of impressions by 46%.
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Education
- Master Marketing and CommunicationToulouse School of Management2025Major de Promotion (16,85/20) - Stratégie de marque / Branding - Communication marketing intégrée - Marketing digital - Activation & marketing mix - Analyse des marchés
- Master 1 Strategic MarketingToulouse School of Management2023Major de promotion (16,97/20) - Marketing digital - Marketing de l'innovation - Stratégie d'entreprise - Marketing responsable - Management de la relation client - Statistiques - Etudes de marché