Freelancer profile translated to English.

Description

Camille, 5 years of experience, 2 areas of expertise: Wordpress website creator and e-commerce Product Owner. I can support you in various areas:

💻 WEBSITE CREATION

° Identification of your key functionalities and number of pages

° Recommendations: marketing, SEO content, graphic charter

° Server, domain name, hosting management

° Website installation via FTP

° Database management on PhpMyAdmin

° Integration of mockups via Elementor Wordpress

° HTML/CSS/JavaScript development in Responsive

° SEO content optimization

° Webmastering, maintenance

🎯 DIGITAL MARKETING

° Internal audit: needs assessment, SEO, social media

° External audit: benchmarking, market analysis

° SEO content writing: articles, pages, product sheets

° Definition of an emailing strategy (marketing automation workflow)

° Email campaign management via Salesforce Marketing Cloud

💼 PRODUCT OWNERSHIP

° Identification and understanding of business / user needs

° Writing user stories / functional specifications

° Product backlog population and management

° Estimation, facilitation of planning poker, workshops, UAT

° Coordination of UX, developer teams...

° Monitoring of developments, tests and bug reporting

° Facilitation of demos, go/no go, retrospectives

🛍️ ECOMMERCE

° Audit of internal flows, processes and tools: OMS, CRM, WMS, TMS, CMS, PIM

° Audit of Salesforce Service Cloud CRM and recommendations

° Strategic recommendations: purchase funnel, back and front tools, flows...

° Identification of business needs: store, warehouse, customer service

° Impact analysis of each evolution on internal flows and tools

° Evolution projects for e-commerce tools, flows, and APIs

° Writing of user stories and functional specifications

° Coordination and follow-up with technical teams, organization of UAT

° Communication to stakeholders and release notes

° Content contribution on SFCC

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Kering
Product Owner / E-commerce & Omnichannel Project Manager
LUXURY GOODS
January 2021 - Today (5 years and 5 months)
Paris, France
International mission WW for the Kering group brands: Saint Laurent, Balenciaga, Bottega Veneta, Alexander McQueen, Boucheron, Pomellato, Dodo, Brioni.

Objective: improve the sales force of our advisors and customer support before, during, and after the sale. Improvement of tools and processes used by customer advisors, in an omnichannel logic (desktop + in-store sales associates).

> Gathering business and functional needs
> Market research on omnichannel
> Participation in defining tool roadmaps: SFSC, SFCC, OMS Manhattan, Chat
Powerfront, WMS, TMS, Front-office
> Facilitating workshops for feature design
> Facilitating workshops for process review / automation: in customer service, in store, in warehouse, in accounting
> Prioritization of features within technical backlogs
> Monitoring developments via Jira and Confluence
> Organizing UAT and demos for end-users
> Designing dashboards to monitor activity
> Deploying our tools in new countries
> Iterating on MVP versions of features
> Contributing content to websites
> Deploying new contact channels: chat, Whatsapp
Salesforce Commerce Cloud Salesforce Service Cloud User Story E-commerce Chatbot WMS OMS Manhattan CC TMS HTML/CSS Project Management Web Project Management Customer Service Front-end Product Roadmap User Stories Emailing Customer Journey User Journey Dashboard UAT User Testing Design Omnichannel E-commerce Site E-commerce Strategy
Le Groupe La Poste - STRS
Webmail and Marketplace Project Manager
PUBLIC SECTOR
September 2018 - September 2020 (2 years)
Issy-les-Moulineaux, France
Marketplace: catalog product owner and seller assistant
> Writing catalog user stories: categorization, filters, SMC
> Catalog personalization strategy based on customer data
> Management of B2B and B2C catalogs via Mirakl Catalog Manager PIM
> Sourcing and onboarding sellers on the Mirakl back-office: account creation,
shop configuration and catalog import
> Implementation of a packaging and up-selling strategy

Webmail: desktop project manager and application product owner
> Market research, gathering user needs via customer service
> Design thinking workshops with UX and business stakeholders
> Writing user stories for the mobile application
> Definition of the mobile application roadmap and backlog prioritization
> User testing with a panel, bug tracking on Jira and ServiceNow
> Change management strategy for end-users: communication, dynamic tutorials on the site and videos
> Customer service automation: implementation of a dynamic segmentation form and a peer-to-peer help forum
Product Management Product Owner Web Project Management E-commerce UI/UX Product Design Mirakl Marketplace Mobile Application Data Migration Sales Strategy Copywriting Web Content Writing PIM Desktop
Edf
Product Owner Support
ENERGY AND UTILITIES
April 2017 - August 2017 (4 months)
Puteaux, France
Product Owner support within the marketing department, digital channel design team, for the individual customer website.

> Identification of user and business needs: marketing, customer service
> Design thinking workshops with business stakeholders to anticipate future needs and identify priority features
> Benchmarking of energy market websites
> Writing user stories for the Digital Factory
> Facilitating planning poker sessions with developers and business teams: estimating the complexity of user stories
> Managing sprint planning and the number of workshops allocated to each user story
> Facilitating design workshops with developers, UX, and business stakeholders
> Participation in daily, weekly, and monthly SCRUM rituals
> End-to-end testing, demonstrations, and bug reporting via Jira
Web Project Management Scrum Agile Methodology Web Marketing Benchmark Front-end Product Management Product Owner Product Design

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Master in Information Systems and Digital Management
GEM
2020
Management et organisation : management de projet, management agile, sociologie du changement, économie du numérique, accompagner la transformation numérique des organisations Systèmes d’Information et métiers : architecture du SI, urbanisation du SI, marketing digital, développement durable, achats, CRM, ERP, logistique, production, distribution
Bachelor in Digital Project Management
European School of Internet Professions
2018
- Majeure Marketing : marketing, SEO, stratégie éditoriale, marketing digital, e-business, analytics, branding, - Gestion de projet : management, méthode agile, SCRUM management - Développement web : HTML/CSS, PHP, MySQL, Javascript, CMS Wordpress, CMS Prestashop - Web-design : Suite Adobe, intégration, UX Design

Camille B.

🖼️ Wordpress Elementor / SEO Website Creation

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