Freelancer profile translated to English.
Back to original languageAbout Camille
**Certified SEO Expert with 7 years of experience**, I support companies of all sizes in their SEO projects, from audit to content writing, in English and French. I have helped many clients improve their search engine rankings and increase their organic traffic. I love diving into the details of SEO, strategic or technical, and finding clever solutions to improve online visibility and performance.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Biarritz (up to 20km)
Experience
- GravityEcommerce ManagerE-COMMERCEFebruary 2023 - Today (3 years and 4 months)E-commerce Management:• Create and develop content(high-quality images, videos, graphics, blog posts...),• Optimize product listings, images, and descriptions to enhance conversions and customer experience,• Manage Amazon & Shopify accounts and develop strategies to increase sales and profitability,• Develop and implement e-merchandising strategies, including product assortment planning, content creation, product launch plans, and pricing optimization aimed at maximizing brand visibility and driving sales,• Conduct ongoing competitive analysis and market research to identify opportunities and trends,• Ensure compliance with Amazon & Shopify policies and guidelines,• Manage integrations with payment gateways, shipping providers, and other third-party apps,• Forecast inventory levels, replenishment and allocation of stock to ensure product availability and reduce backorders. Marketing & Brand Management:• Manage and supervise a team of marketing and design specialists to ensure project deadlines are met,• Create and develop brand strategies (brand guidelines, websites, social media strategies),• Plan and execute the roll-out of the PR and Influence roadmap, identify and establish partnerships with influencers for collaborative projects,• Conduct in-depth analysis of performance, including weekly revenue, product performance, sell-thru, to identify actionable insights and opportunities for optimization.
- Agence ADRINGHead of AdvertisingCONSULTING AND AUDITSFebruary 2021 - Today (5 years and 4 months)Nancy, FranceImplementation of strategy and media consulting for 30+ clients in France and internationally (culture, tourism, cosmetics, spirits, training, local authorities, commerce sectors).- Analysis of media brief and creative directions (media audience diagnosis)- Analysis of market advertising investments (Kantar Ads),- Analysis of target media consumption behavior and customer journey (SIMM TGI),- Analysis of website and competitor traffic (Similarweb),- Analysis of social communities (size and profile) and CRM- Strategic planning, multi-channel offer (offline/online), media planning in France and abroad,- Client consulting from initial contact to final report,- Operational monitoring: options, bookings, purchasing and optimization, centralization of technical constraints and delivery of creative assets, technical submissions.- Set-up, programming and optimization- End-of-campaign analysis and reporting
- LAPSMarketing and E-commerce AssistantSeptember 2019 - June 2020 (9 months)Île-de-France, France- Application of sales strategy for retail network development.- Prospecting and weekly commercial watch for France and internationally.- Weekly commercial watch.- Weekly newsletter writing in French and English on brand news.- Working to grow LAPS's Facebook and Instagram communities.- Implementation, monitoring, and analysis of social media advertising campaigns.- Populating the laps.fr website content (creation of product sheets, blog articles, image creation) (Prestashop).- Implementation of online referencing campaigns. > Increase in website traffic by 39%, +700 followers on Instagram and increased brand awareness (80% of new customers learned about us 'via Instagram'), digital campaigns allowed us to double our order volume despite the lockdown.
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Education
- Master of Business Administration - MBA, Fashion and Design Management and MarketingMBA ESG2020Master of Business Administration - MBA, Management et Marketing de la Mode et du Design
- Master in Marketing and Business Management, MarketingIAE Nancy2019Master Marketing et Gestion Commerciale, Marketing
Certifications
- Google Analytics Individual QualificationGoogle2024