Freelancer profile translated to English.
Back to original languageAbout Camille
I have 4 years of experience in customer relationship management in a B2B tech startup (SaaS), including 3 years in digital marketing. I would be delighted to assist you in carrying out your projects and structuring your marketing processes. A jack-of-all-trades, I have specialized mainly in marketing automation and content writing.
Here are my areas of expertise:
✔️ Marketing automation / CRM / Emailing
- Choice and configuration of a marketing automation tool (needs analysis, benchmark, tests)
- Creation and management of email and newsletter campaigns: segmentation, creation of modular templates, content writing, A/B testing, optimization
- Creation of scenarios and workflows (automation of tasks, emails, etc.).
- Lead nurturing, lead scoring
✔️ Content writing and inbound marketing
- Strategy: positioning, sales funnel, persona creation, etc.
- Content writing: white papers, articles, guides, landing pages, customer testimonials, and case studies.
- Lead nurturing
✔️ And also:
- Lead generation: Creation of forms, landing pages, automated prospecting sequences, etc.
- Creation of transactional emails
- Customer interviews
- Sales/marketing alignment
- Process optimization (marketing, sales follow-up, etc.)
With a strong capacity for adaptation and learning, I will be able to master the subjects you entrust to me!
Do not hesitate to get in touch to discuss your project and see how we can work together.
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Tools
- Marketing automation, Emailing: Sendinblue, Autopilot, Iterable, Mailerlite, Mailchimp, Mailjet, Sendgrid, Beepro, Email on Acid, Litmus.
- Others: Reply.io (prospecting automation platform), Surveymonkey, Typeform, Wordpress.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 30km), Dijon (up to 20km), Montbard (up to 30km)
Experience
- HomeExchange
On Malt
CRM Project ManagerTRAVEL AND TOURISMJanuary 2022 - Today (4 years and 4 months)Paris, FranceSince January 2022, I have been regularly collaborating with the HomeExchange CRM team on various projects:- Redesign and migration of all transactional emails (+40 emails) from Mandrill to Iterable in collaboration with the product, tech, design, and member services teams- Creation and optimization of workflows through content creation (emails, push notifications), A/B tests, monitoring, results analysis, and reporting- Control and optimization of the data model (user fields, events)- Management of one-off campaigns / newsletters: Creation and management of the campaign schedule (inspirational, promotional, educational, etc.), content creation, integration on Iterable, targeting, campaign piloting, reporting.- Training of new joiners - Fondation pour la Nature et l'HommeSendinblue account audit + creation of email templatesCIVIC AND SOCIAL ORGANIZATIONSAugust 2022 - October 2022 (2 months)- Detailed audit of the Sendinblue account and recommendations on the following topics: consent management, contacts, lists, synchronization between different tools used, automatic scenarios, contact engagement, deliverability, campaign performance, etc.- Creation of a drag-and-drop email template on Sendinblue with various reusable block types for the #JagisJePlante campaign emails.
- mind me and coAudit and optimization of Sendinblue accountsCONSULTING AND AUDITSApril 2022 - November 2022 (7 months)Audit of the Sendinblue account of two charitable organizations and implementation of the recommendations made on the following topics: Cleaning, contact management, lists, consent, unsubscribes, updating and creation of workflows to optimize database management.
Reviews
Recommendations
FU
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Education
- Master in Finance and StrategySciences Po2016
Certifications
- Introduction to digital marketingOpenclassrooms2021
- Understand your audience with Google AnalyticsOpenclassrooms2021