Camille Besson

Design of a catalog for a French retail chain specializing in cultural products.

In collaboration with the client's product manager & project manager:

- Construction of the sitemap, integrating editorial content and product presentation.

- Coordination of the catalog production agency.

- Ensuring adherence to the editorial line and sitemap previously approved.

- Ensuring brand image consistency.

- Proofreading and corrections.

- Verification of technical printing standards and deadlines.

Creation of an image bank to showcase the brand's products (1500 references):

In collaboration with the marketing team and the studio:

From archives (existing packs and catalogs), creation of a bank of 3400 images: cut-out product visuals, lifestyle shots, front views, 3D box mockups, step-by-step.

- Organization of work by range and by type of visual.

- Progress reporting.

- File preparation, briefing, dispatch, receipt of completed visuals, and insertion into the image bank.

- Verification of technical file compliance (color profile, format).

- Adherence to the brand's graphic identity.

Redesign of brand guidelines: Based on the existing identity, creation of a new graphic identity for MSH International. Research of typography, colors, and layout, iconographic research (illustration photos and pictograms).

Creation of a 28-page presentation brochure adapted for print and mobile viewing.

Proofreading, typographical review, and verification of dynamic links.

Adaptation of the brochure into French and English.

Delivery of a print-ready PDF and a dynamic PDF for online viewing.

Graphic redesign of 8 subscription forms (12 pages) in FR and EN.

Proofreading and adaptation into dynamic PDF.

Delivery of print-ready files and dynamic PDFs.