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Camille BarraultCB

Average response time: 1 hour

Freelancer profile translated to English.
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About Camille

Coming from applied arts, I have built my career in retail merchandising for over 15 years. I enjoy giving meaning to sales spaces and transforming a collection into a clear, coherent, and vibrant experience for the customer, while always staying as close as possible to the field and the reality of the stores.

I bridge the gap between brand identity and store reality: how a creative intention becomes a readable, coherent, and engaging space for the customer, on the ground.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lille (up to 50km), Paris (up to 50km)

Experience

  • je suis indépendant
    Freelance Visual Merchandiser
    June 2026 - Today (1 month)
    Lille, France
    Design and evolution of merchandising concepts
    Staging of products and collections
    Optimization of the in-store customer journey
    Translating brand identity into space
    Operational support for retail teams
    Creativity Communication and pedagogy Space design Merchandising Operational support for retail teams
  • Okaïdi
    Traveling Visual Merchandiser
    FASHION AND COSMETICS
    January 2025 - March 2025 (2 months)
    Roubaix, France
    Operational deployment of merchandising concepts in Île-de-France & North
    Field and team training support
    Managing a community of 15 merchandising ambassadors
    Interface between headquarters and field teams
    Creation of merchandising guidelines Visual merchandising Field monitoring Staging of products and collections Communication and pedagogy
  • Okaïdi
    Merchandising Manager
    FASHION AND COSMETICS
    January 2024 - December 2024 (11 months)
    Roubaix, France
    Leading the merchandising concept renewal in line with brand identity, performance, and customer experience for 3 store typologies
    Defining opening plans and framing new points of sale
    Creating tools and support materials to enhance in-store performance for a network of approximately 900 stores
    Managing a team of 3 people
    Leading and supporting change for a network of approximately 350 stores (France)
    Visual merchandising Creativity Rigor and attention to detail Individual coaching Collection framing

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Education

  • Visual Merchandising Bachelor's Degree
    La Fabrique
    2011
    merchandising
  • Space Design BTS (Higher National Diploma)
    Camille Claudel, Vauréal (95)
    2010
    scénographie, archi intérieur, paysagisme

Skill set

Categories

  • Other