Description

Senior Strategist // Marketing & Brand Consultant // Innovation Expert

With 12 years of experience in marketing and brand strategy, I help brands navigate their positioning, innovation, and transformation challenges with a sharp strategic vision and creative edge.

I'm a specialist in luxury and FMCG and have also worked across various industries, bringing tailored insights and strategic expertise to diverse brand challenges.

What I do:

- Brand strategy & storytelling: brand platform, brand purpose, brand architecture

- Innovation & foresight: power insights, trends, concept development, innovation pipelines

- Marketing strategy & activation: key commercial moments, brand experience, omnichannel funnel

- Collective intelligence: workshops, training, coaching

If you’re looking for a bold, strategic, and results-driven approach to elevate your brand, let’s talk :)

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Brain Value (IFOP)
Strategic Planning Director
CONSULTING AND AUDITS
September 2021 - January 2024 (2 years and 4 months)
Paris, France
- Marketing/branding strategy, innovation and consulting
- Business unit management and development
- Management of 3 people

> Clients: luxury (LVMH, L'Oréal Luxe, Chanel, CIVC, Radisson Hotels...), food (MOM, Burger King, Nutrition & Santé, Aghtia...), mobility (La Centrale, Renault, Peugeot...), cultue (BNF, Deezer) health (Expanscience)
> Scope: Asia, North America, Europe, Middle East
June Marketing
Senior Strategic Planner
CONSULTING AND AUDITS
September 2017 - August 2021 (3 years and 11 months)
Paris, France
- Marketing/branding strategy, innovation and consulting
- Business unit co-creation and development
- Management of 2 people

> Clients: luxury (L'Oréal Luxe, Richemont, Sisley, Givaudan, Dalloyau...), food (Ferrero, Lindt, Brown&Forman, Savencia...), services (SNCF, CIC...), mobility (Renault), health (IPSEN, Arkopharma...)
> Scope: Asia, North Amercia, Europe, Middle East
Freelance
Strategic Planner
September 2016 - August 2017 (11 months)
Clients: advertising and communication agencies, start-up (Too Good To Go launch in FR)