Freelancer profile translated to English.

Description

Former e-commerce manager in the wedding industry, I collaborate with brands that wish to: affirm their visual identity and branding, create clear and impactful content (copywriting & storytelling), deploy and optimize their online store (e-commerce strategy).

Each project is treated in a tailor-made manner, with care and precision, to reveal the soul of the brand and maximize its performance.

Contact me to bring your projects to life!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
E-commerce & Brand Content Specialist | Graphic & 3D Designer
E-COMMERCE
May 2019 - Today (7 years and 1 month)
• E-commerce and marketing strategies adapted to client needs
• Management and optimization of online stores
• Website creation (e-shop & showcase sites)
• Content writing (websites, blogs, newsletters, social media)
• Community management and community animation
• Web/print graphic creation, branding, and illustrations
• 3D modeling to enhance projects

Clients: July29 Sports Management, Danone, MCES (e-sport), Perrier, Winamax, Meryl Suissa
Meryl Suissa
E-commerce & Showroom Manager
E-COMMERCE
May 2020 - September 2024 (4 years and 4 months)
Paris, France
• Definition and execution of e-commerce strategies according to established commercial objectives
• Online store supervision (product selection and upload, inventory management)
• Implementation of social media promotional campaigns to boost e-shop sales and showroom appointments
• KPI analysis and performance optimization
• Customer relationship management via various contact channels (social media, chatbot, emails)
• Development of existing wholesale client portfolio and order management
• Various tasks related to the showroom, photoshoots, and press/influencer relations
Customer Relationship Management (CRM) E-commerce E-commerce store Shopify Wordpress WooCommerce B2B marketing strategy Marketing E-merchandising Retail Merchandising Digital communication Community management Mailchimp Brevo
Karine Lecchi Paris
Marketing and Commercial Development Project Manager
FASHION AND COSMETICS
January 2018 - July 2018 (6 months)
Rue Saint-Martin, Paris, France
• Community management, editorial planning, and newsletters
• Digital performance analysis and e-commerce traffic optimization
• Collection upload, inventory management, and technical modifications on the e-shop
• Commercial follow-up, prospecting, and merchandising at professional trade shows
• Planning coordination and wholesale site management
• Participation in major fashion trade shows (Who’s Next, PFW, Woman)