Camila Melo

I've spent 12 years inside marketing — enough time to watch an entire industry get sold on growth hacks and guru content, and to watch founders pay for it in money, trust, and years.

Most marketing engagements start backwards: a channel gets picked before anyone understands the business. I don't work that way. I lead with the Auris System — a structured process built with my partner David — that starts with listening, maps your tracking gaps, researches where the real opportunity sits, and only then builds a strategy. No recommendation before that process is complete. Every euro traceable, every decision justified.

This engagement (the first phase of that system: Listen, Tracking, Research, Strategy) typically runs at 30 days at my rate — the exact scope depends on where your business actually stands, which is something we figure out together, not something I assume upfront.

What I don't do: promise outcomes before the diagnosis is done, sell you a pretty deck, or tell you what you want to hear. If something won't move your business, I'll say so — that's part of the job, not a failure of service.

Best fit: founder-led businesses, ideally past €1.5M in revenue, who've tried things that didn't stick and are tired of guessing.