Camila Desojo

Over these 7 years, I have gained extensive experience in digital marketing and eCommerce to the point of becoming passionate about it. I currently hold the role of Digital Marketing Manager, defining the marketing and business strategy, leading a team of 6 people (Design, Social Media, Community Manager, Copywriter, Paid Media & Email Marketing).

I am a person who is constantly learning, as the digital world changes rapidly and there are always new features, technologies, and strategies. I am analytical and identify areas for improvement to achieve objectives.

I have experience in e-commerce, apps & marketplaces. Therefore, I have a broad perspective. I have worked on projects at Unilever and in startups to define digital marketing strategy.

What experience and skills do I have?

- Define marketing strategy and lead teams and projects.

- Project Management.

- Set up, optimize, and define paid media campaigns on Facebook Ads, TikTok, LinkedIn, and Google (Search, Display, Gmail, and App Install).

- Define audiences (Customer Audience, Interest & Similar Audience).

- Campaign types: Lead generation, conversion, traffic, app install, retargeting, etc.

- Set up pixels and events in Google Analytics (GA4 included).

- Reporting (Databox and Datastudio).

- Define social media strategy and content. (IG, LinkedIn & Twitter).

- Define email marketing strategy and sequences. (Sending Blue and Active Campaign).

I have a lot of experience to share and many strategies.